Mobile Apps – QualDev https://www.qualdev.com eCommerce Website Development & Design Company New York Wed, 23 Nov 2022 06:11:14 +0000 en-US hourly 1 What Can Business Owners Learn from the Top Mobile Apps in 2022? https://www.qualdev.com/what-can-business-owners-learn-from-the-top-mobile-apps-in-2022/ Wed, 23 Nov 2022 06:11:12 +0000 https://www.qualdev.com/?p=3616 The continuous growth in the use of mobiles fuels the increase in digital adoption and activity directly. The number of “unique” mobile users reached 5.34 billion in July 2022, with more than two-thirds of the world’s population now owning a mobile phone. From video meetings with a client sitting seven seas away to making a …

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The continuous growth in the use of mobiles fuels the increase in digital adoption and activity directly. The number of “unique” mobile users reached 5.34 billion in July 2022, with more than two-thirds of the world’s population now owning a mobile phone.

From video meetings with a client sitting seven seas away to making a restaurant reservation across the street, you can do almost anything from your phone or a device via a mobile app. Although your phone is now your personal assistant, it needs the right set of tools to do its job effectively. These tools, or mobile apps are built by mobile app development companies.

For businesses, the popularity of these tools is not only good news but also provides a fantastic opportunity to ensure that every business can do all the right things to capitalize on this massive potential. Here is looking at what today’s businesses can learn from the top-rated Android mobile apps.

Demystifying the Top Rated Android Mobile Apps of 2022

1. PackPoint – to organize your packing process

This app is like a travel genie. You tell the app where you are going, when, and what you will be doing, and the app generates a detailed checklist of suggested items for your suitcase. You can add or subtract items from your list, as needed, and then use it as a guide to ensure you pack everything you need, every time.

2. Google Docs or Microsoft Word – to collaborate on documents

Since 2019, customers worldwide have found using Microsoft Word on Android to be an absolute pleasure. Its multi-user editing system is simple, with real-time changes and inline commenting capabilities that are fully functional across multiple platforms. Google Docs, too, allow these features, thus making collaboration easy for people sitting in different corners of the world.

3. Trello – to organize your projects

This app breaks your business down into a series of boards. Within each panel, you can assemble a series of lists. You add any number of cards to each list. Each card can contain individual items containing text, photos, files, etc. You can label and color-code cards, assign due dates, add comment on cards, and invite people. You can add your thoughts and updates, too. It is no wonder that this revolutionary mobile app has managed to capture the imagination of millions of users.

4. Expensify App – to manage your trip expenses

Expensify is an excellent app for business trips. It logs, captures, and manages your expense statements. Firms can also sign up for a corporate account, providing the app with more components and a seamless expense reporting process. Several business teams that indulge in frequent travel have gleefully adopted the app.

5. Glitch Lab – to edit photos

This one is a photo editor crammed with a variety of digital glitch effects. If you like making your pictures look glitchy or retro, this is one of the most capable and versatile ways to do it. There are over 100 effects in this Android app, many of which are customizable, guaranteeing that your glitch is unique. This unique offering makes the app stand out from other similar app currently available in the market.

Here are a few reasons why the apps that made this list are among the most successful or top-rated mobile apps and what other businesses can learn from them –

Speed ­– No one likes lingering and pausing at the loading circle. This frustration leads to boredom resulting in user switching to another app. Speed is achieved by using an appropriate set of graphics – keeping functionality uncomplicated and snappy.

High-quality image resolutionEven if your app runs like Usain Bolt, it should make use of quality visuals. If your app has poor image resolution, then it may cost you your customers. So, the first & fundamental requirement you should never neglect is high-quality image resolution.

Social media integration Apps of today include social media integration so users can communicate and collaborate with others. Integrating social media also serves as an advantage. When more users share about the brands they like on social media it has a positive impact on their reach and growth of the said brand.

Robust securityMobile app development for diverse industries depends on uncompromising data integrity and confidentiality. Customizations and communication tech ought to be highly secure in today’s mobile apps. The above apps score big on the security and encryption parameters.

Integrate notificationsBy blending push notifications in your app, you have the choice to instantly unite with your audience and offer them what they want to see in your app. Push notifications can depend on whatever the users prefer – a short, sweet text, a graphic, or a combo of both.

User feedbackNo matter how perfect your app is, there will always be ample scope for improvement. The best way to comprehend and determine the direction to improve your app further is to ask the users themselves. Doing so is a great way to get your consumers to tell you what they want and to filter that feedback into what you need to add or remove without alienating your current subscriber base. The aforementioned apps consider user feedback and make constant upgrades to address issues their users point out.

UpdatesSend out periodic updates after incorporating feedback from users. You will end up with a better product and be able to respond to security issues as they arise. Updates keep your mobile app refreshed and offer users more of what they desire.

Remember, user experience supersedes everything today. It is integral to fulfil as many attributes from the aforementioned list as possible so you can ensure your business app users’ demands and expectations are met. This is where collaborating with an expert android mobile app development company can really make all the difference. QualDev has mastered the technique of building stunning yet influential mobile apps from scratch and redesigning them whenever needed. Get in touch with our team to know how we can help you build a stellar mobile app you’re your business.

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Build a Futuristic Mobile App Integrated with AR and VR https://www.qualdev.com/build-a-futuristic-mobile-app-integrated-with-ar-and-vr/ Thu, 30 Jun 2022 16:45:56 +0000 https://www.qualdev.com/?p=3395 The smartphone era excited the entire world. With each passing day, the demand for innovation from tech interactions increases. This has made way for other platforms where users are more engaged and experiences are more immersive. That is right, what we used to perceive to be the future has quickly become reality. Augmented Reality (AR) …

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The smartphone era excited the entire world. With each passing day, the demand for innovation from tech interactions increases. This has made way for other platforms where users are more engaged and experiences are more immersive. That is right, what we used to perceive to be the future has quickly become reality.

Augmented Reality (AR) and Virtual Reality (VR) concepts that were fancy and farfetched are now here to stay. Mobile app development companies in the USA and technology giants like Apple, Google, Facebook, and Amazon have dedicated themselves to developing new technologies in this realm.

Understanding AR and VR

AR refers to an overlay of technology in the real world, while VR builds a digital (virtual) terrain. In the past, both were primarily associated with the entertainment industry. However, that is not the case anymore.

With today’s tech-savvy consumers, selling products on a simple website is no longer good enough. Instead, modern enterprises need to find ways to create a digital experience that can engage and amuse customers on multiple levels and across a multitude of devices and platforms. While websites and mobile apps are now a staple across the globe, businesses are now investing in building virtual reality and augmented reality ecommerce strategies

Companies that have taken big strides with Augmented Reality include

  • Microsoft
  • VironIT
  • VR Vision Inc
  • FundamentalVR
  • Apple

Companies that have taken big strides with Virtual Reality include

  •  Oculus VR (now owned by Facebook)
  • Google
  • HTC Vive
  • Unity

Is it necessary to integrate AR and VR tech into B2C mobile applications?

Every new smartphone in the market is equipped with unprecedented AR/VR capabilities. According to Statista, the global AR and VR market will reach an incredible $296.9 billion by 2024. Currently, we have around 2 billion mobile devices that support the AR experience.

AR and VR technology alters how you visualize and use data, improve efficiency, and build a competitive advantage. Using AR and VR, businesses can fulfill vendor and customer demands faster and with greater accuracy. It is not just a transactional thing either. Even in the healthcare industry, the applications are quite fascinating. Today, surgeons can execute their operations more precisely, thanks to these technologies.

The benefits of AR and VR, individually and combined, through mixed reality are getting bigger and better, and are waiting to be seized.

Companies that realize the total worth of augmented and virtual reality will get many things right and stay ahead of the curve. It is time you identified how you can apply AR and VR to your unique business model to address specific challenges and achieve short-term goals. AR and VR are influential tools for increasing sales and boosting revenues.

From a business-customer perspective, cutting-edge technology like this can deliver a convenient virtual user experience, making your customer’s interactions with you quicker, hassle-free, and way more engaging.

Ways in which brands can utilize AR and VR technologies

As competition continues to grow, brands are looking for inventive ways to expand their client base and rethink their business strategies. Most companies are switching to digital platforms to stay ahead. These cutting-edge technologies go beyond gaming and entertainment.

As you read this article, more and more companies are incorporating AR/VR applications into their business. This is happening across industries from education and eCommerce to healthcare and construction, automotive to real estate, IT, fashion, sports, hospitality, and more.

The Benefits of VR Include –

1. Virtual galleries

Factories, auto companies, hotels, product companies, and many others can use this technology to showcase their products and offerings in virtual galleries, delivering life-like user experiences. eCommerce apps are equipped with virtual trial rooms to allow shoppers to try on the apparel or get a glimpse of how a piece of furniture would look in their room.

2. 3D vision

VR-based apps navigate customer engagement because they can offer immersive experiences using 3D images of the products. With this, businesses can enhance client satisfaction and cultivate loyalty, thus improving conversions and expanding their profits.

3. Interactive marketing and branding

VR enables trade players to harness the power of a fantastic blend of technology and photography to promote their products by providing greater interactivity. Moreover, these apps shine better in the crowd and earn an extra winning edge for the brand, thus making them stand tall amongst contenders.

The Benefits of AR Include –

1. Transparency

With AR-based applications, SMEs can present their services and products by supplying an impactful visual adventure to the buyers.

2. Data delivery

AR allows corporations to display to the audience in real-time, data that is relevant to their products. Voluminous, context-based data can be presented in a much more engaging manner via AR.

3. Training

AR apps and devices serve as an effective simulation training tool for employees. It ensures high-tech, immersive activity, which eventually increases their productivity and enhances their efficiency as well.

To ensure your business can leverage the power of augmented and virtual reality correctly, it is necessary to join hands with a dependable technology partner. At QualDev, we specialize in creating advanced AR and VR applications that help your business stay ahead of the curve. QualDev leverages these creative and advanced technologies to enable digital transformation for clients.

For more than ten years, QualDev has been building robust, scalable, enterprise-level mobile apps. Depending on your unique needs, we can create mobile applications with AR and VR technologies from scratch or upgrade your existing app to work seamlessly on any device or platform (phones, tablets, wearables).

Get in touch with our team today to find out more!

 

 

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What Makes Mobile Apps Indispensable for Businesses in 2022? https://www.qualdev.com/what-makes-mobile-apps-indispensable-for-businesses-in-2022/ Fri, 19 Nov 2021 08:11:45 +0000 https://www.qualdev.com/?p=3197 Not very long ago, mobile applications were reserved for industry leaders and large multinationals. However, the status quo has turned on its head in the recent past. Businesses of every size and scale are now looking to provide their customers with a mobile app to access their products and services. The unexpected and unprecedented global …

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Not very long ago, mobile applications were reserved for industry leaders and large multinationals. However, the status quo has turned on its head in the recent past. Businesses of every size and scale are now looking to provide their customers with a mobile app to access their products and services.

The unexpected and unprecedented global pandemic has further underlined the importance for businesses to think on their feet and adapt to market volatilities. The demand for mobile apps has increased rapidly with customers of every niche expecting to find an app for every product or service they need. Given this promising demand, small and mid-sized enterprises are seeing excellent returns on their app investments.

Here’s looking at why mobile apps are the present and the future for all kinds of businesses.

Is there an app for that?”

Entertainment, digital payments, healthcare, accounting, travel, real estate, calendar, service finder, eLearning, apparel, groceries, food delivery… these days you can find an app for nearly everything. The app marketplace or app stores are replete with mobile and web applications for virtually every product or service you can think of.

According to statistics:

  • Annual mobile app downloads will reach 258 billion by next year
  • Mobile apps will generate gross revenues of $935 billion by 2023
  • The mobile app industry will clock $407.31 billion by 2026

5 reasons why mobile apps are absolutely indispensable today

From selling goods and services to offering interesting content to building brand awareness, there are a variety of reasons why businesses across all industries are desperate to offer their customers an app. They are a powerful tool that when used effectively, have the potential to bolster and diversify any business.

Let us look at the top 5 reasons why a mobile app is beneficial for your business

1. Visibility

We are all addicted to our smart devices – phones, tablets, wearables, and whatnot. In fact, the latest research indicates that people have started spending more time on their smartphones than they do on their PCs. It is essential that you tweak your existing marketing strategies to align yourself with this paradigm shift. Having a mobile presence can enable you to grab more eyeballs and help grow your business. According to a survey, American adults spend 2 hours and 51 minutes on their phones on a daily basis. That is enough time for any business to grab their attention via mobile apps that use graphics, text, icons, and videos to communicate their message.

2. Sales

Business is about making money, right? If you understand the kind of relationship that modern-day customers have with their smartphones, it becomes evident that giving them a mobile app for your offerings is the best way to motivate them to buy your products or services. The eCommerce boom, in particular, has demonstrated how well-designed mobile apps can enable rapid growth in sales and revenues.

3. Wider audience base

An app not only helps you increase brand awareness but also helps you to connect with a wider range of audiences. Apps are extremely beneficial in terms of growing and promoting your business, especially when it comes to attracting the younger demographics. You can easily reach out to diverse audiences and create curiosity about your products, services, and special offers.

4. Exceptional CX

Perhaps the best thing about mobile apps is that they help you deliver a remarkable customer experience and stay one step ahead of the competition. With a slick UI, well-thought-out UX, and a host of features, you can create a truly great customer experience. Apps are a direct channel of communication, they help you elevate the level of user-friendliness and customer service you provide. Starbucks, for example, has done a stellar job of creating excellent digital engagement through its mobile app by providing services like order-and-pay, access to loyalty programs and direct promotions, and by leveraging services from other innovative third-party platforms.

5. Marketing 

Apart from delivering a good customer experience, an app can also help you create a really effective marketing channel. You cal provide app-exclusive offers, direct marketing, in-app messaging, and more. In terms of customer retention and brand loyalty, mobile apps have proved to be way ahead in the race between various marketing techniques and technologies. From a marketing perspective, mobile apps can help increase customer engagement, generate repeat orders, retain customers, and monetize their presence on your virtual avenues.

Mobile app trends for 2022, and beyond

With businesses from every industry niche creating mobile apps for the products and services they offer, it is a given that there is cutthroat competition for virtual presence. A few trends that drive the mobile app space for businesses include:

1. Customization

The level of personalization you offer can really make or break the deal when it comes to getting your prospective customers hooked on to your app. Apart from offering simplified access at a single touch, delivering personalized suggestions and content can boost the level of customer engagement and help push your sales to the next level.

2. Multipurpose apps

Super apps are gaining more and more popularity since they allow customers to access 10 different services or products from one single app (instead of using 10 different apps).

3. 5G

5G combines extremely low latency and connection density with higher bandwidths. This has now opened up endless possibilities in the IoT, AR, and VR realms.

4. PWAs

Progressive Web Apps or PWAs are web pages that have the functionality of an app. This means they are very easy to develop and unlike native mobile apps, PWAs have super-fast loading times.

5. Wearables

The pandemic highlighted the importance of physiological and mental health. With these advances, the wearables revolution that so many have been talking about for so long has finally arrived. By collecting real-time health data and providing a variety of other features, today’s wearable devices are connected to apps that do much more than just tell you how many calories you have burnt during the day.

Every single fact, trend, statistic, and forecast reinforce the fact that having a mobile app for your business is vital. It all boils down to what kind of app you want and who is going to make it for you. If you are on the lookout for an experienced mobile app development company in the United States, get in touch with the QualDev team now!

QualDev is the go-to partner for a wide array of businesses for their custom mobile app development needs. By providing secure, fabulously designed, customer-friendly solutions, we have helped our clients by delivering state-of-the-art mobile apps and related services. Learn more about our app development solutions today.

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What are the specific reasons to develop an app for a business? https://www.qualdev.com/what-are-the-specific-reasons-to-develop-an-app-for-a-business/ Mon, 01 Jun 2020 17:08:26 +0000 https://www.qualdev.com/?p=2787 It is no secret that across industries almost every business is creating its own application and thriving because they have one. From travel and eCommerce, to entertainment and healthcare, there is virtually no realm of business that has been left untouched by this incredible phenomenon. While there are several reasons that illustrate why building an …

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It is no secret that across industries almost every business is creating its own application and thriving because they have one. From travel and eCommerce, to entertainment and healthcare, there is virtually no realm of business that has been left untouched by this incredible phenomenon.

While there are several reasons that illustrate why building an app is vital for success in the modern business ecosphere, let us talk about the ones that are most significant.

1. Competitive advantage

Creating an app for your business can help you gain a much-needed leg-up in the industry. Look around and you will find that most of your noteworthy competitors are already serving their customers through a variety of mobile applications. It is important to provide your customers and prospects with a window of access to your business. This puts you on level ground in terms of competing with similar businesses and players in the market.

2. Visibility and exposure

One of the biggest advantages of having a mobile app for your business is the fact that it can help create a strong online presence. With a streamlined strategy for app store optimization (ASO), you can ensure that your business is exposed to a wide and relevant audience base. Creating visibility via mobile apps is the new mantra for businesses of all scales and types.

3. Convenience and accessibility

People spend close to 4 hours a day on their mobile devices (and a large chunk of that time on apps), creating a high-quality app for your business is a no-brainer. An app provides your customers with easy and quick access to your business and its offerings. Moreover, the luxury of accessing information, products, services, etc. on the go provides them with an added bonus.

4. Marketing and promotion

Apps are a great channel that businesses can use to market their brand, promote their products, and advertise their services. While the last decade and a half has been all about advertising via social media, websites, and a variety of scattered online assets, a business app can give you a centralized avenue to market yourself effectively.

5. Enabling the customer journey

Via an app, you can literally chart the entire buying journey a customer follows. Well thought-out mobile apps act as a customer acquisition and retention mechanism that attract, engage, influence, and convert potential customers into buyers.

6. Customer experience

70% of purchases are influenced by the customer’s experience alone, according to SalesForce. Delivering a remarkable shopping experience is key to customer satisfaction and retention. Apps help you do so by allowing a great deal of personalization. By designing a custom experience for every user, you can ensure that your customers feel valued and special. Mobile apps enable businesses to personalize content and customize the entire buying journey, for every unique app user. This enhances the buyer’s experience.

7. Customer loyalty

Gaining someone’s loyalty takes time and effort, especially when you want the person at the other end to spend their money on your products! With hordes of businesses vying for the same target group, it is vital that you offer customers something that they will truly value. Rewards, discount codes, coupons, and special offers are key to building customers’ loyalty towards your brand – and that is exactly what you can do with an app.

8. Cross-selling

An app is a fantastic avenue to encourage your customers to explore other things that your business has to offer. For instance, you can offer your app user extra content, premium features, related products, and subscriptions. Apps allow you to cross-sell your offerings via in-app promotions or purchases. Most leading app marketplaces, like Google Play and the iOS App Store, also allow you to advertise and offer in-app purchases directly on the app store.

9. Brand image

Branding is an indispensable activity in today’s overcrowded market. No matter how much effort you put into it, it always seems less. Gone are the days when having a mobile app would be considered a “differentiator”. Modern-day customers “expect” businesses to have an app. Apart from all the other wonderful benefits that an app offers, maintaining (or improving) your brand’s image, reputation, and recall value are among its most distinct advantages.

10. Revenue

Since apps enable you to significantly cut down shopping time, enhance the buying experience, and offer centralized access to your business offerings, this combination of factors is bound to lead to an improvement in sales. Several businesses have realized the potential that mobile apps have to increase their revenues, and have gained massive returns on their investment. Apart from giving you a platform to sell your products, strategies such as in-app advertising, in-app purchases, premium and paid versions of an app, can help create additional revenue streams for your business.

11. Customer service

An app gives you the opportunity to address customer demands and concerns in real time. One of the best parts about having an app for your business is that you can really elevate the degree of customer service you offer. While exploring and buying items is a priority for your customers, having 24X7 support to address grievances, is an equally important concern for today’s buyers. With an app, you can integrate real-time chat support, a help desk and several other options to increase the efficiency of the customer service aspect of your business.

12. Feedback

Apps allow you to get real-time feedback from users. Your customers may not find what they are looking for, or may have a question related to your offerings, or may want to make suggestions in order to fulfill their wish-list. An app can enable you to acknowledge customer feedback and make changes accordingly (whenever and wherever required).

13. Actionable insights

An app is by far the most convenient and effective way to gather priceless customer data. User information is the one big facet that enables a business to serve its customers better and generate more sales. Modern apps are equipped to collect, organize, and reproduce customer data in the form of demographics, lucrative markets (geographies), customer needs, and preferences. Insights gleaned through app analytics can enable you to make smarter, quicker, and better decisions.

There are many statistics that point to the fact that investing in a solid mobile app for your business is something you definitely cannot ignore. So, what is holding you back? If you are on the lookout for an experienced mobile app development company in the United States, get in touch with us today!

QualDev is the go-to partner, for a wide array of businesses, for their mobile app development needs. With world-class solutions, a team of expert professionals, and an illustrious list of clients across industry segments, we are adept at creating unique mobile apps. Talk to us to Learn more about our app development solutions.

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How are Mobile Apps Beneficial for your Business? https://www.qualdev.com/how-are-mobile-apps-beneficial-for-your-business/ Mon, 13 Jan 2020 20:16:27 +0000 https://www.qualdev.com/?p=2326 Smartphones have changed the face of digital marketing. Look around you, you will see that no one can live without their smartphone. The popularity of smart phones means that mobile apps have become the most effective way to communicate with clients and prospective customers. Mobile-friendly applications are easy to download/install on smartphones and are very …

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Smartphones have changed the face of digital marketing. Look around you, you will see that no one can live without their smartphone. The popularity of smart phones means that mobile apps have become the most effective way to communicate with clients and prospective customers. Mobile-friendly applications are easy to download/install on smartphones and are very dependable. These apps easily take control of your life and make it smooth and easy. You are just one tap away from getting things done easily as they are a major source of information. Having a mobile app for your business lets you earn more online traffic with quality leads.

It has become a challenge for every business to make its presence felt on every channel in the world of digital marketing. An app helps you to expand the reach of your business faster, and to reach maximum customers. These days, even small and mid-size businesses are getting mobile apps to reach and communicate with their prospects. Mobile apps have taken marketing to a whole new level. These apps are portable and user-friendly, bringing web-based services to everyone’s fingerprints.

The popularity of mobile apps is attributed to the following:

  1. Efficient – Mobile apps make the whole shopping experience very efficient. For example, having features like integrating a shopping cart with a way to order food, has helped many a business establish a digital footprint online. When a restaurant or a café has an online food ordering system integrated into their app, their business is able to grow manifolds. If you have a retail business assimilated with an e-commerce system, it will enhance productivity and give great sales. These mobile apps will augment user engagement.
  2. Available All the Time – Smartphones are easily reachable as they are personal gadgets that people always keep close at hand, all the time. They provide an instant channel to reach out to potential customers. Mobile apps usually come pre-installed on phones, and if they are not already there, they are just a tap away. They provide instant solutions as compared to browsing platforms like laptops and desktops. Thus, mobile apps take less time to access.
  3. More Sales – A business can increase its sales by giving their customer a reason to visit them repeatedly by making them spend more time on the app. This can be achieved by offering different loyalty programs. You can offer customers some rewards if they move higher to the next level in their buying capacity. You can also delight your users by offering them rewards through competitions, or by offering them discounts, etc. for performing some pre-defined activities. Another exciting feature is to add user a scratch-and-win like option to increase engagement with the app. This will further increase sales.
  4. Accessible on User-friendly devices – Web application development service providers develop mobile apps as per the compatibility of the OS used on popular devices so that the app is available to the maximum number of people. This way users can access the apps on a user-friendly device at a reasonable cost. The best part about mobile apps is that they are easily accessible.
  5. Loyal Customer Base – Any business must have a very loyal customer base. Building customer loyalty is a priority because customers are the backbone of a business and its growth. Mobile apps help to build a strong loyal clientele because they are very engaging. They are a single point of contact between a business and its clients. You can motivate your clients to refer your business to their friends, to increase your client base.
  6. Affordable and Customizable – Smartphones these days are affordable and come with cheap internet packages. Thus, the end-user can easily access mobile apps, as they consume a lower level of internet data. Plus, users feel it is easy to access the app on their phone, rather than opening a company’s website in a browser.
  7. Visibility – Smartphone are easy to navigate and use. Most mobile apps loaded on a mobile are clearly visible to the end-user. Mobile app developers aim to provide maximum information and usability as per the user’s device. Any kind of business can offer its services through mobile apps to become visible to potential customers.
  8. Cross-Platform Marketing – Mobile apps provide the advantage of functioning on different platforms and gadgets like tablets, smartphones, laptops, etc. They provide an identical user-interface and make use of the adaptable operating systems on these devices to deliver a wholesome experience. This helps business owners promote their products/services to end-users more easily.
  9. Ads and Brands – It is very cost-efficient to run ads, using mobile apps. It is a very low-cost online marketing strategy that works great for any business. You can share the address of the landing page of your website via paid ads. Mobile apps play an essential role in promoting the products and services to the targeted audience.

Conclusion

About 15 years ago, websites began to be used to promote products and services, and have since ruled the digital marketing world. However, only large and medium-sized businesses were benefiting from the trend. Now, mobile apps have taken over, allowing smaller organizations a chance to reap great benefits from digital marketing. Even a very small company can use the features and benefits of a mobile app, at a very affordable cost. This industry is thundering and flourishing on a daily basis with more and more experienced app development companies coming in to satiate the ever-growing demand for mobile apps. If you want to rule over your competition, partner with QualDev, a mobile app development company in USA that will take care of all your app-related needs.

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How Is AR/VR Transforming Jewelry Sales Online https://www.qualdev.com/how-is-ar-vr-transforming-jewelry-sales-online/ Fri, 16 Aug 2019 16:37:56 +0000 https://www.qualdev.com/?p=1908 Online shoppers are looking for a buying experience that is free of disappointment. Stores, on the other hand, are looking to meet the expectations of buyers. The solution for the buyer and seller lies in embracing augmented reality. The growing popularity of Virtual or Augmented Reality can be attributed to how close it brings buyers …

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Online shoppers are looking for a buying experience that is free of disappointment. Stores, on the other hand, are looking to meet the expectations of buyers. The solution for the buyer and seller lies in embracing augmented reality.

The growing popularity of Virtual or Augmented Reality can be attributed to how close it brings buyers to the real experience that they would have at the shop. AR/VR Mobile app development services have provided solutions that enhance the experience for buyers, providing them with experiences that are similar to those that they would receive while making physical purchases at a store. AR/VR provide unique benefits to both online businesses and online shoppers.

Benefits of Using AR/VR When Shopping For Jewelry Online

  • Try before You Buy – Unique try-on apps provide a realistic experience of how jewelry would appear when worn on any part of the body. Try-on app allows the viewer to place a chain or necklace around their image and provides them with a view of how it would appear when worn. By the time the shopper is ready to order a watch or chain, they are sure that it will complement their clothes or fits their neck. This helps stores to improve customer satisfaction.
  • Marketing – Augmented reality allows a buyer to see and feel more elements of an accessory than would be possible while looking at an ordinary image of the item online. The buyer can twist the necklace 180 degrees to view the item from every angle in an animated manner. This allows a store to sell more items instead of restricting them to use still images or videos that fail to highlight the true beauty of the item.
  • Improved business efficiency – Many jewelry shoppers hesitate to order their accessories online because they want to try them on first. The use of VR or AR allows buyers to try out jewelry without the need to visit a store. As a store, you do not have to spend a fortune on rent to provide a counter where buyers could try out your products. AR or VR helps you to meet this need.
  • Increased engagement at your store – shopping for jewelry is an extremely personal experience. Virtual reality allows a buyer to engage with your accessories using a smartphone. Though the engagement is visual, it improves the overall customer experience.
  • Data analytics for your business – Collecting and analyzing data about activities that customers perform on your website can help you understand their desires. The data you collect can help to identify accessories that were tried out more than other and could also provide insight about and elements that are important to buyers. The data resulting from such analytics helps you improve your business intelligence. The insights will enable you to understand your customers better.
  • Connecting to Multiple channels – AR/VR Mobile app development services have brought about the development of apps and intelligent mechanisms to help you connect different stores while selling your accessories. Such a connection allows buyers to compare products offered on these websites and offers a solution to reduce buyer remorse.
  • Customized online shopping experience – each accessory is unique in terms of the elements that catch the interest of buyers. Virtual reality allows you to personalize the experience for each item. Individual buyers appreciate the facility because they are able to interact with each item in a manner that befits the wearing of each item, irrespective of whether it is a bracelet, a necklace, an anklet, or a ring. The store can personalize the experience for each item to enhance the buyer experience.

As developers advance the AR or VR experience, they are expanding the range of benefits. As a jewelry store, you need to be proactive and search for new virtual reality features and technologies that allow you to enhance the user experience that you provide on your website. The technology or feature you use today will be obsolete in a while. This means that you must keep up with the changes in technology.

Jewelry store owners need to maintain their focus on preparing accessories and serving customers. You do not have the time to follow up on every emerging feature and technology. The best approach to keep your store up-to-date with AR or VR technology is by hiring the services of a company that provides professional AR/VR Mobile app development services.

There are numerous developers offering such services in the market today. The kind of technology you get on your website will depend on the technical ability of the developers you hire. How do you choose a developer who will meet your expectations and deliver quality VR/AR features?

  • Technical expertise – hire developers who understand VR/AR technology and have experience delivering AR/VR enabled apps. You can determine who these developers are by evaluating their training and experience. Check the profiles of freelancers and companies to establish whether they are trained before hiring them.
  • References – request the developers to provide contacts of clients for whom they have developed AR/VR enabled apps or websites. This gives you a firsthand experience of their work. If the technology and features are impressive, you can hire them confidently. Do not risk working with amateurs in the hope that they will deliver quality work.
  • Innovative developers – the options available for developers on the AR/VR platform are endless. An innovative developer will create an experience that is captivating and one that compels the buyer to order from you. Their creativity will set your store apart from others and therefore draw more buyers to it.
  • Latest technology – the developers should be using the latest technology in AR/VR. The industry is advancing rapidly and providing incredible options for app and web developers. Hire developers who will install the latest features for VR/AR. This will make your website and user experience more advanced than your competitors’ website.
  • Cost of development – how much will the developers charge you? The cost will depend on the features and technology that you ask them to incorporate into your website. Demand an itemized quotation that provide all possible details of the elements you are paying to get. Such a quotation helps you ensure that you get value for money.

VR/AR technology is the latest feature available to jewelry stores that are looking to provide their customers with a unique user experience. Engage expert AR/VR Mobile app development services Who have the expertise to deliver personalized solutions that suit your business model. Hire developers who are experienced and innovative to boost the chances of getting quality work. Invest in professional developers who will deliver features that place you way ahead of your competition.

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The Latest Mobile App Development Trends In 2019 https://www.qualdev.com/the-latest-mobile-app-development-trends-in-2019/ Wed, 10 Apr 2019 13:16:31 +0000 https://www.qualdev.com/?p=1765 With each passing year, new mobile apps are developed with latest technology integrated in them. App developers are racking their brains to introduce innovation in every phase of the apps that they develop. Improvements in smartphone technology and fast internet access are resulting in people spending an increasing amount of time online these days. The …

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With each passing year, new mobile apps are developed with latest technology integrated in them. App developers are racking their brains to introduce innovation in every phase of the apps that they develop. Improvements in smartphone technology and fast internet access are resulting in people spending an increasing amount of time online these days. The latest technology trends, security updates and trending programming languages are giving mobile apps new character. 2019 marks the beginning of popular mobile app development trends that are expected to dominate the technological industry.

Some of the most popular of these new mobile app development trends are as follows –

Artificial intelligence will revolutionize tech

The latest progressions in the field of Artificial intelligence will change the way we interact with mobile apps. Virtual assistants like Siri, Cortana and Google Assistant will now help us gather information, book an appointment, optimize productivity, or organize schedules. The International Data Corporation predicts that the market for AI will grow to $40 billion by the year 2020.

This clearly indicates the fact that a majority of the sectors are looking forward to integrate their systems with artificial intelligence. The medical and manufacturing sectors have made great strides in increasing the efficiency of their products or services by adding elements of AI to them. Tech giants like Google and Apple are releasing new AR demos on their latest devices. This proves that AR/VR is going to be a game changer in the near future.

These technologies are predicted to be seen on social platforms for branding as well as targeting potential consumers with the help of ‘Beyond The Screens’ AR/VR apps. Social media platforms like Snapchat and Instagram have already released their AR filters that can convert a human face into different funny digital characters.

A few examples of AR & VR trends are –

  • Mobile AR disruption
  • AR in advertising sector
  • AR in manufacturing sector
  • AR in healthcare sector

Wearable apps

Presently, most wearable gadgets are usually synchronized to smartphones. A forecast by CCS Insights, reveals that the number of wearable devices will triple, from 84 million units in the year 2015 to 245 million units in the year 2019. According to a report by Business Intelligence, the market of wearable will increase by about 35% in 2019.

Smartwatches will not only enhance personality and style, but will also become a crucial device in many aspects. In 2018, medical facilities made the use of wearable apps popular on a day-to-day basis. They use these apps to collect important details like heart rate and blood glucose levels from their patients. Apart from the medical field, other sectors are also likely to introduce similar features.

The popularity of smartwatches is set to grow to new heights in the market this year. This would result in the introduction of more apps that use impressive features that would work on smartwatches. Companies will integrate their services on smartwatches. Wearable apps will help you keep in touch with other activities without having to look at your phone. In financial terms, the wearable industry will be worth USD33 billion by the end of the year 2019. With so much demand for wearable gadgets like smartwatches, fitness trackers or wearable headsets, the wearable apps industry is set to inflate as well.

Chatbots are on the rise

In the year 2019, authorities on the matter predict that chatbots will take over more aspects of communication in the mobile app world. As it is very important to have human-to-human interaction in various fields, the need to have real time interaction between service providers and consumers will propel the use of chatbots. Chatbots are virtual assistants that substitutes and reduces that need for human-to-human interactions.

The Chatbot market is expected to increase to 1250 million by the year 2025. Nowadays, chatbots are being connected with AR and VR technologies to offer business enterprises a digital weapon that gives them a competitive edge over their competition. They have played a crucial role in increasing customer relationship management to a completely new level.

There is always a tendency for users to abandon mobile apps after a while. Many app will use chatbots to tackle this issue. As there are a number of companies that make a profit through consumer engagement, firms will compete with each other to launch unique chatbot applications.

Security is a top concern

Mobile app security remains one of the top requirements in the year 2019. We have already witnessed the growth of encrypted messages, industries protecting user data, mobile browsers protecting user privacy, Google’s efforts to improve app permissions and other efforts.

These are clear indicators of the need for app security. Improvements in the mobile security domain will take place in the year 2019, especially for apps that make use of payment getaways, privacy protection and data encryption.

Some important questions that cross the users mind while installing Apps on their smartphones include:

  • Can the app keep private data secure?
  • Is it possible for someone to hack into an individual’s data that is stored in the app?
  • How much data does an app need?
  • Will these apps drain resources and slow down one’s phone?
  • Can an individual’s data be misused?

Mobile app development companies need to address these concerns if they wish to succeed. According to the Gartner report, the debate on security has shifted from being compliant, to adopting the right security measures in the year 2019. Mobile apps that can convince the users that they have taken care of their security can only succeed in this domain.

Increase in on demand apps

One of the most important mobile app trends in the year 2019 is the increase in the number of on demand apps that allow one’s life to be hassle-free and convenient. Starting from food, to healthcare, delivery, beauty and travel – there is always a need for on demand apps everywhere. The growth of on demand apps has largely reduced the gap between service providers and consumers.

This trend will soar in the year 2019, as more apps are introduced from every sector. It is said that 42% of the adult population have used at least one on-demand service. There is no evidence that this on-demand trend is going to fade away anytime soon.

Blockchain technology

Although launched a few years back, blockchain technology created a buzz in the year 2018. When it comes to assets, most financial institutions and investors have reaped huge benefits from this technology. According to Transparency Market Research, blockchain technology is predicted to hit the $20 billion mark by the year 2024. For example, with the use of blockchain technology, it is possible to develop decentralized mobile applications.

A Decentralized Mobile App is basically an application that is not owned by any individual, but is also impossible to shut down and so would not experience any downtime. In simple terms, Blockchain is expected to contribute more to the mobile app industry by enabling mobile apps to be decentralized. This clearly indicates the fact that an increasing number of mobile applications are set to find ways to profit from this technology, by using key methods adopted from the decentralised currency platform.

Some of the future trends of blockchain technology include

  • Asset tokenization
  • Trading on crypto-currencies exchange
  • BAAS (Blockchain-as-a-service)
  • Crypto space and gaming

The Internet of Things

The IoT is becoming an important part of our lives. Smart homes, smart devices, smart cities, and smart vehicles, are emerging as solutions that sit at the top of research and technology that aims at making our lives more comfortable and secure at the same time. With the increase in the use of mobile devices, most connected solutions tend to include a mobile app, or go for a mobile-first approach. For example – it is much more convenient to control your home from your smartphone. In this case, having a mobile app that helps you to do so is necessary. The development of IoT mobile apps will be among the top trends in the year 2019.

According to an IoT report from GrowthEnabler, the Global IoT market has been growing at a CAGR of 28.5% since the year 2016 and will reach US$ 457 billion by the year 2020. Real time supply chain, smart healthcare and smart homes are not science fiction anymore. They have become a reality. With the increase in IoT devices and networks, the need for feature rich apps is also bound to increase.

Augmented and Virtual Reality

Augmented and Virtual Reality transforms the user experience in an app to make it much more interactive. From AR apps to social networks or apps for businesses, AR and VR have revolutionized the way apps function. This year will see further advancements in this technology, through app development.

In 2019 Augmented Reality is expected to revolutionize app development trends in different fields like health, engineering, real estate, retail, and others. For example, an Interior Designer can start her own mobile application that asks a potential client only to upload images of videos of the property they need to upgrade. With the help of augmented reality, the app can give the customer a show of the property based on the specifications they mention.

This is a win-win situation for both the designer and the customer. Here, the designer is saved from the pain of convincing the customer about the suitability of their selection. At the same time, the customer can also see whether their choices actually will or will not emerge into what they had wanted.

Virtual reality is another mobile application trend in the year 2019. The term virtual reality has usually been used to describe simulations of scenarios that are difficult as well as expensive to create. Examples of these simulations are recognizable as simulations of outer space for astronauts, simulations of the anatomy of the human body for medical students, and other such examples.

The Application of VR has also spread to businesses as it can help to recreate how a certain product would look to their customers. An example is certain applications that can show how a dress or jewellery like a pair of earrings, or a pair of shoes would look on you before you actually purchase them. As people prefer being online using their mobiles, businesses need to have their own mobile applications integrated with VR technology to provide their customers with these experiences. 2019 marks the year for the introduction of more of these applications.

Mobile payment services

When you talk about mobile commerce, making payments through mobiles cannot be far behind. As people are more comfortable and confident making online payments, mobile application must combine multiple payment gateways. Any successful mobile app will have at least three or four methods of making payment. These would include credit or debit cards, mobile wallets, gift cards, and others.

Many European countries are set to introduce crypto-currencies as a payment method by the year 2020. That means that including crypto-currency as a payment method is something that will materialize in the near future. In terms of mobile app development, in the year 2019 banking platforms will not lag behind. It is expected that the banking sector will introduce more mobile payment options in the year 2019. The rapid growth of digital services and ecommerce will pave the way for banks to develop convenient payment services for mobile apps.

Cloud storage platforms

2019 marks the increase in development of a number of apps for varied services and products. This can possible pose a challenge when it comes to storage space. Cloud storage is expected to curb this menace in this year. The integration of cloud storage platforms for apps will make security measures, as well as the management and storage of data, easier for businesses.

Professionals these days make use of Dropbox, Evernote, Google notes at their work place. These applications are hosted on cloud platform that enable them to obtain their personal as well as professional data anytime from any location. When these apps were launched, there were several issues about their security and privacy. No one can pretend that these issues have been resolved completely. They are however, under much more control nowadays. So, their use has increased manifold. These changes also have an impact on the mobile industry as well.

One of the most popular trends in mobile application development in the year 2019 is cloud integration for mobile apps. This development will ensure that the users across the world, receive a seamless experience. It will be helpful for organizations who are involved in training people as the trainees can make use of training material from anywhere in their own convenience. With more businesses trying to engage people, the integration of cloud solutions with mobile applications is expected to take a jump in 2019.

Cloud computing trends in 2019

  • Quantum computing
  • Hybrid cloud solutions
  • Evolution of cloud services and solutions
To sum up, the integration of artificial intelligence, augmented reality and virtual reality technology will revolutionize the way apps are developed. An increase in the use of chatbots, wearable apps and on demand apps will also increase in popularity in the year 2019. Apart from these trends, the internet of things, reduction of security concerns, the integration of cloud platforms, block chain technology and mobile payment services will be among the most important app development trends for this year. If you are looking forward to develop an app for your business, opt to collaborate with a reliable mobile app development company in USA, as they employ experts who can harness the potential of the trends mentioned above while developing your app.

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Mobile Commerce and its Potential to Boost Your Business In 2019 https://www.qualdev.com/mobile-commerce-and-its-potential-to-boost-your-business-in-2019/ Fri, 29 Mar 2019 12:50:52 +0000 https://www.qualdev.com/?p=1719 Almost everyone has a mobile phone and uses it to access the internet today. Studies show that an average adult spends close to half a day on their mobile phone. This highlights the reasons why You Should Focus on M-Commerce for the Long-Term success of your business. E-commerce is on the rise globally. Companies without …

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Almost everyone has a mobile phone and uses it to access the internet today. Studies show that an average adult spends close to half a day on their mobile phone. This highlights the reasons why You Should Focus on M-Commerce for the Long-Term success of your business.

E-commerce is on the rise globally. Companies without physical stores are making waves in business from utilizing the potential of the internet. There is also a shift from accessing the internet on other computerized devices to accessing it from a mobile. It would therefore be ludicrous for a business to expect that they could continue to maintain their competitiveness while ignoring the influence mobile has on how their customers use and consume information from the internet.

The reality is that one should not regard the adaption of m-commerce with a bandwagon approach. You do not just go into mobile commerce because other businesses have ventured into it. Experts from mobile app development company in USA have pointed out excellent benefits that ecommerce companies stand to enjoy by adapting to mobile commerce. Here are some of these benefits.

Quick Access To Your Site

Part of the requirement for an excellent customer experience is good internet speed. Mobile commerce requires you to develop apps or optimize your website for mobile access. Research indicates that mobile apps load 1.5 times faster than ordinary websites. This means that you adapt to the mobile platform, you have already scored by providing your customer with quick access to your content.

Speed is not just meant for browsing through your site. It is meant to enable the visitor to buy faster. The checkout process is also hastened. This reduces the chances of cart abandonment and enhances your ability to capture your customer’s imagination.

A quick checkout process offers a benefit that e-commerce sites and stores must seek to have. It is the best incentive for repeat buying. The rate of growth in Mobile Commerce in 2019 exceeds the number of customers on any membership list. This means that they found the platform easier to use and therefore always returned for more business.

Improved Customer Experience

Customers return to your store because of the experience you offer and not necessarily because of good products. A customer will drop your product and shop across the world if the experience they have while accessing your website is nasty. Mobile commerce has brought about a revolution in customer experience in several ways.

  • Speed – mobile apps provide direct access to stores. In fact, some stores provide the option of not logging out. This means that with a tap, you are in the store. Work with an expert mobile app development company in USA that provides quick access to your store to ensure that customers have the incentive to return.
  • Interactive – there is an element of personal space on mobile phones. Apps and websites that are mobile enabled offer customers the opportunity to form social groups and comment on the experience that they have while interacting with your brand. Pop-out messages and push notifications also help to raise the level of their interaction. It is therefore easy to provide them with information in a flash.
  • Convenient – quick access and easy checkout systems make mobile commerce the most convenient way to shop. One can shop from states across and still get goods delivered. Shoppers crave this convenience.

Apps and mobile-enabled stores are easy to use. This simplicity added to the time saving they provide makes shopping enjoyable. If you were unable to provide such an experience, buyers would run away from your store.

Direct Contact With Customers

This begins with the fact that shopping and conversations take place over the phone. There is a personal space associated with phones. They have passwords and other security features on them. That means that you are the only person with access. This is a magical feature for buyers from the present day generation.

Push notifications are the other platform where mobile is winning over traditional website. While you can send emails and other marketing messages from an ordinary website, you do not have the option of a push notification. Such notifications are un-obstructive and instant.

Notifications as one of the most competitive trends for Mobile Commerce in 2019, as they are used for thought leadership. Though the customer might not buy at the moment, he or she is aware that such a product or service exists. When it is time to make the decision, the customer will already have interacted with information about your product. Yours will be the product of choice.

The information sent to customers is direct and fresh and can include updates on new products, deals and promotions. It becomes impossible for a client to escape the attraction to such deals.

Personalized Content

Mobile applications are helping companies to observe patterns and predict future shopping behavior. You can tell his or her favorite services or products and therefore prepare content that is specific to such a customer. This gives the buyer an impression that you understand and care about their needs.

There are features on mobile apps that you can utilize to help prepare and deliver personalized content. They include user location, profile on social media, interests, activity and many other details. Customers love messages that are personalized.

The reason You Should Focus on M-Commerce for the Long-Term is that you can gather information in real time and even make recommendations live. Such closeness to what the customer is looking for will enhance loyalty and confidence in your brand. With a satisfied customer, you increase the chances of referral.

Reduction of Cost

M-commerce also benefits your business. It is normal to consider the increase is business because of the above benefits but the overall cost of reaching the customer will reduce significantly. The quick and customized messages you send your customers means that you reach them clearly, fast and more effectively. Reduced cost means more profit on your side.

Mobile commerce is one of the most effective e-commerce trends today. The benefits of adapting to Mobile Commerce in 2019 will include an increase the number of your loyal and return customers. Since it also increases the ability to get feedback, you will gradually improve the delivery of services to your customers. You should collaborate with a professional mobile app development company in USA as they are equipped to provide you with a personalized solution.

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Why Your Business Needs a Mobile App https://www.qualdev.com/why-your-business-needs-a-mobile-app/ Tue, 19 Feb 2019 14:01:48 +0000 https://www.qualdev.com/?p=1675 Hypes created around particular trends exist only to make businesses feel that they lost money instead of gaining value. Almost all businesses are turning to apps. This means that many companies are under pressure to adapt to this trend. However, before you engage a mobile app development company in USA to develop one for you, …

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Hypes created around particular trends exist only to make businesses feel that they lost money instead of gaining value. Almost all businesses are turning to apps. This means that many companies are under pressure to adapt to this trend. However, before you engage a mobile app development company in USA to develop one for you, here are justifications that will help you get excellent value for money.

1. Improves Brand Recognition

Apps are recognizable from the screens of computer devices and mobile phones. This means that a user or even a stranger will be able to identify your icon directly even when they are not thinking about going to your website. As your brand is recognizable, customers will want to order goods or services from you. To improve brand recognitions, you need to have an app that catches the eyes. It should be easy to recognize among other icons on the screen. The app you commission for your business should also use features that relate to your products or services.

2. Improves Visibility

The penetration and uptake of mobiles means that an average person will spend two or more hours on their phone. Apps appear on the screen whenever a person uses their phone. The best mobile app development company will help you make your app visible among other icons on the screen. It means that people will always see your app on their phone for hours each day. This exposure cannot compare to a website, as visitors need to visit the site in order to see the information displayed on it. When your apps icon is displayed, there are higher chances that a customer will order goods or services from you whenever the need arises. You will be constantly marketing what you offer.

3. Provides A Direct Connection

Apps offer a direct connection between the brand and potential customers. Customers do not have to look for your URL or use search engines to find your website. A simple click on your app takes them directly to your website. This is a powerful way to improve customer experience and provide target audiences with access to information about your business. With no intermediaries, you develop an uninterrupted relationship with your clients. This stimulates brand loyalty, a relation that each business desires to build.

4. An App Is Portable

Apps are mobile. This makes them effective tools for promoting brands. They are installed on mobile devices like phones, tablets and other computerized gadgets. These devices are always in the hands of users. This means that they can access your services anytime they want and at any location. The absence of limitations that restrict usage means that clients will always have you in mind. The convenience of mobile use frees potential clients from the burden of needing to go to a cyber cafe or their computer to access your services or get in touch with you. It is as though the client has a direct line to your store regardless of his or her location.

5. A Marketing Channel

The best mobile app development company can turn your app into a marketing platform. Every business will concentrate on investing on technology to build an audience for their business and brand, with an aim to improve profit margins. By developing an app, you have a perfect marketing tool for your products and services. This platform allows you to push all the information you think is important, to your customers. This information could be to inform them of new released products, improvements on old products, new stores locations, or to educate about periodic offers on goods and services, among other elements. Using push notifications in apps provide excellent marketing opportunities for your brand. You can take assistance of expert web designers and developers, to build a powerful marketing platform.

6. Nurtures Brand Loyalty

There is a feeling of personalized service that comes with using apps. After they create accounts on your app, users will find all their information on the app whenever they return to use it. This is one of the most effective ways to build brand loyalty. Further, the app is always there waiting to be tapped. This gives the users all the opportunities to remain with your brand. When customers are loyal to your brand, they will always return with more business.

7. Reduce the Noise

The internet is full of websites that have nothing to do with the services or goods a customer is looking for. Before getting to your website, there are chances of meeting other sellers and buyers who could distract your customer. To reduce this noise that your competitors generate you need to provide a point of direct access to your store. This comes in the form of the app.

8. Allows You To Customize Your Approach

Customers are interested in brands that pay attention to their identity. Apps developed by a competent mobile app development company in USA will offer you a chance to provide your clients with personalized services and attention. An app gives customers an opportunity to choose the theme, a name, images and other visible elements. When the client logs in, he or she is welcomed with familiar elements like his or her image and name. The information found on the app is exclusively his or hers. Notifications are also specific to the client. These customized approaches to the delivery of services are highly valued. They will transform your clients experience and perception towards your brand.

9. Complements Your Website

A website appears like a public place where customers can drop by when looking for information. This is different from an app where customers receive personalized attention. Most of the time this personalized approach is not available on websites. An app helps customers feel more valued. One cannot achieve the same level of services and attention that comes with apps, from a website.

The fact that you have an app is not a guarantee that you will run a profitable business or store. You should begin with a well-designed and developed website before going for an app. Hire the best mobile app development company to ensure that your app is interactive and meets your clients expectations.

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Why Most Mobile Apps Fail (And How to Avoid Failure) https://www.qualdev.com/why-most-mobile-apps-fail/ Wed, 21 Nov 2018 11:26:43 +0000 https://www.qualdev.com/?p=1474 Most businesses have a preconceived idea that their app will be extremely popular in the market. Having an app idea and executing your idea successfully is not enough to guarantee that your app will be a success. It is not just about the functionality of the app that you have developed. The definition of success …

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Most businesses have a preconceived idea that their app will be extremely popular in the market. Having an app idea and executing your idea successfully is not enough to guarantee that your app will be a success. It is not just about the functionality of the app that you have developed.

The definition of success depends on the nature of your app and your business goals.

In order to ensure that your app is successful, it is important for you to understand where your competitors went wrong. It is necessary to understand their mistakes and build features into your app to get a better possibility for success.

Here are the top most important reasons why most mobile apps fail. Check out these reasons, ensure you will not repeat them and make a successful mobile app:

Lack of originality in app development

App stores are over saturated with apps that are very similar to each other. This sets new apps that provide similar services as existing ones at a very big disadvantage.

In order to avoid this, it is necessary for you as a brand to carry out competitive research, to help you to figure out strength and weaknesses of your app, and to define your own competitive advantage. Building a product with the same features as that of your competitor will seldom help you win consumers.

A unique value proposition (UVP) is the preliminary step that you need to consider for overall business success.

Lack of market research and not defining a target audience

Often great theoretical ideas simply do not work out when they are put into practice. The decision to launch your project must be research driven.

You have to get clear ideas on questions like:

  1. Is there a market for the type of app you are planning to develop?
  2. Does your app solve an existing problem?
  3. Are you making someone else’s life easy?
  4. Are you offering a unique experience?

As a brand, it is important that you have a justification for why your consumers will love the app. You need to collect data and facts that prove that your app is better than the app of your competitors.

Furthermore, not defining the target audience before starting with the process of mobile app development is another mistake that many brands make. Not defining a target audience will leave you clueless about whom to cater to, and about who would benefit from using your app.

So, before you start the process of developing an app, it is required to carry out market research and define a target audience.

Ignoring consumer feedback

Many businesses tend to ignore consumer feedback about the app after it is launched. This mistake can land a brand in trouble.

A business can only grow when they value consumer opinion and listen to what they say. However, it has been seen that only a few app developers pay attention to this section and thus miss opportunities to meet user demand.

It is always recommended to add feedback and comments section to your app. Once, you have this feature, it is very important for you to go through feedback that consumers provide.

Some of the comments can be harsh while others can be appreciative. This is the place from where you can gather clues that will help you improve your app.

Feedback can be anything like a comment about the services you provide, slow response time or the interface used.

Poor user experience

The app that you develop must always offer consumers a great user experience. It is an integral part of the mobile app development process.

If a user struggles with understanding the basic functionality of your app and cannot figure out the core functionalities easily, this means your app has poor usability.

Some of the common examples of poor user experience include:

  1. Slow or lagging app performance
  2. Long loading time
  3. Lengthy registration process
  4. Difficulty accessing features

In order to avoid this, it is very important for app developers to follow the best UI/UX practices that are laid out by the platform that they are developing the app on.

Ignoring these would be a big mistake, as each platform is unique, and their users are accustomed to using it in a specific way. Therefore, your app has to provide users with a familiar and consistent user experience.

Improper app testing

Not testing your app properly before launching it, can affect user experience largely and lead to a crash in no time. A single crash is enough to stop users from using your app.

It is the fact that most of the negative reviews are for app crashing. The more negative reviews you have, your app is more likely to fall.

Make sure to carry out a proper QA before you actually decide to launch your app. App testing must be done thoroughly with a documented process in place, to ensure that your app is market ready.

If you fail to impress your users at the first instance, it is difficult to do it the second time over.

Sloppy app launch strategy

The success of a mobile app goes way beyond development and design. Not strategizing and planning how to launch your app perfectly, can quickly lead to consumers losing interest in your app.

If you wish that, your app should have a high download and retention rate; it is important for you to plan proper pre-launch activities and launch day strategies for your app. Carry out your plan methodically and execute it in a timely manner.

The goal is to impress new users quickly before they lose interest. So, plan some exciting activities for the day you launch your app, and keep users engaged by providing new updates and features.

Conclusion

To sum up, a lack of original ideas in app development, lack of market research and ignoring consumer feedback, are the main reasons why many mobile apps fail. In addition, poor user experience, sloppy app launch strategies, and improper app testing are also reasons for app failure.

Brands need to carry out proper in-depth research; defining the target audience and figuring out competitive advantages their app has over others, to ensure their app is a success.

Revamping the UI/UX features of an app, paying attention to consumer reviews and through testing of the app is highly advisable to improve user engagement and to facilitate higher downloads of your app.

The post Why Most Mobile Apps Fail (And How to Avoid Failure) appeared first on QualDev.

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