While there are several reasons that illustrate why building an app is vital for success in the modern business ecosphere, let us talk about the ones that are most significant.

1. Competitive advantage

Creating an app for your business can help you gain a much-needed leg-up in the industry. Look around and you will find that most of your noteworthy competitors are already serving their customers through a variety of mobile applications. It is important to provide your customers and prospects with a window of access to your business. This puts you on level ground in terms of competing with similar businesses and players in the market.

2. Visibility and exposure

One of the biggest advantages of having a mobile app for your business is the fact that it can help create a strong online presence. With a streamlined strategy for app store optimization (ASO), you can ensure that your business is exposed to a wide and relevant audience base. Creating visibility via mobile apps is the new mantra for businesses of all scales and types.

3. Convenience and accessibility

People spend close to 4 hours a day on their mobile devices (and a large chunk of that time on apps), creating a high-quality app for your business is a no-brainer. An app provides your customers with easy and quick access to your business and its offerings. Moreover, the luxury of accessing information, products, services, etc. on the go provides them with an added bonus.

4. Marketing and promotion

Apps are a great channel that businesses can use to market their brand, promote their products, and advertise their services. While the last decade and a half has been all about advertising via social media, websites, and a variety of scattered online assets, a business app can give you a centralized avenue to market yourself effectively.

5. Enabling the customer journey

Via an app, you can literally chart the entire buying journey a customer follows. Well thought-out mobile apps act as a customer acquisition and retention mechanism that attract, engage, influence, and convert potential customers into buyers.

6. Customer experience

70% of purchases are influenced by the customer’s experience alone, according to SalesForce. Delivering a remarkable shopping experience is key to customer satisfaction and retention. Apps help you do so by allowing a great deal of personalization. By designing a custom experience for every user, you can ensure that your customers feel valued and special. Mobile apps enable businesses to personalize content and customize the entire buying journey, for every unique app user. This enhances the buyer’s experience.

7. Customer loyalty

Gaining someone’s loyalty takes time and effort, especially when you want the person at the other end to spend their money on your products! With hordes of businesses vying for the same target group, it is vital that you offer customers something that they will truly value. Rewards, discount codes, coupons, and special offers are key to building customers’ loyalty towards your brand – and that is exactly what you can do with an app.

8. Cross-selling

An app is a fantastic avenue to encourage your customers to explore other things that your business has to offer. For instance, you can offer your app user extra content, premium features, related products, and subscriptions. Apps allow you to cross-sell your offerings via in-app promotions or purchases. Most leading app marketplaces, like Google Play and the iOS App Store, also allow you to advertise and offer in-app purchases directly on the app store.

9. Brand image

Branding is an indispensable activity in today’s overcrowded market. No matter how much effort you put into it, it always seems less. Gone are the days when having a mobile app would be considered a “differentiator”. Modern-day customers “expect” businesses to have an app. Apart from all the other wonderful benefits that an app offers, maintaining (or improving) your brand’s image, reputation, and recall value are among its most distinct advantages.

10. Revenue

Since apps enable you to significantly cut down shopping time, enhance the buying experience, and offer centralized access to your business offerings, this combination of factors is bound to lead to an improvement in sales. Several businesses have realized the potential that mobile apps have to increase their revenues, and have gained massive returns on their investment. Apart from giving you a platform to sell your products, strategies such as in-app advertising, in-app purchases, premium and paid versions of an app, can help create additional revenue streams for your business.

11. Customer service

An app gives you the opportunity to address customer demands and concerns in real time. One of the best parts about having an app for your business is that you can really elevate the degree of customer service you offer. While exploring and buying items is a priority for your customers, having 24X7 support to address grievances, is an equally important concern for today’s buyers. With an app, you can integrate real-time chat support, a help desk and several other options to increase the efficiency of the customer service aspect of your business.

12. Feedback

Apps allow you to get real-time feedback from users. Your customers may not find what they are looking for, or may have a question related to your offerings, or may want to make suggestions in order to fulfill their wish-list. An app can enable you to acknowledge customer feedback and make changes accordingly (whenever and wherever required).

13. Actionable insights

An app is by far the most convenient and effective way to gather priceless customer data. User information is the one big facet that enables a business to serve its customers better and generate more sales. Modern apps are equipped to collect, organize, and reproduce customer data in the form of demographics, lucrative markets (geographies), customer needs, and preferences. Insights gleaned through app analytics can enable you to make smarter, quicker, and better decisions.

There are many statistics that point to the fact that investing in a solid mobile app for your business is something you definitely cannot ignore. So, what is holding you back? If you are on the lookout for an experienced mobile app development company in the United States, get in touch with us today!

QualDev is the go-to partner, for a wide array of businesses, for their mobile app development needs. With world-class solutions, a team of expert professionals, and an illustrious list of clients across industry segments, we are adept at creating unique mobile apps. Talk to us to Learn more about our app development solutions.

The post What are the specific reasons to develop an app for a business? appeared first on QualDev.

It has become a challenge for every business to make its presence felt on every channel in the world of digital marketing. An app helps you to expand the reach of your business faster, and to reach maximum customers. These days, even small and mid-size businesses are getting mobile apps to reach and communicate with their prospects. Mobile apps have taken marketing to a whole new level. These apps are portable and user-friendly, bringing web-based services to everyone’s fingerprints.

The popularity of mobile apps is attributed to the following:

1. Efficient – Mobile apps make the whole shopping experience very efficient. For example, having features like integrating a shopping cart with a way to order food, has helped many a business establish a digital footprint online. When a restaurant or a café has an online food ordering system integrated into their app, their business is able to grow manifolds. If you have a retail business assimilated with an e-commerce system, it will enhance productivity and give great sales. These mobile apps will augment user engagement.
2. Available All the Time – Smartphones are easily reachable as they are personal gadgets that people always keep close at hand, all the time. They provide an instant channel to reach out to potential customers. Mobile apps usually come pre-installed on phones, and if they are not already there, they are just a tap away. They provide instant solutions as compared to browsing platforms like laptops and desktops. Thus, mobile apps take less time to access.
3. More Sales – A business can increase its sales by giving their customer a reason to visit them repeatedly by making them spend more time on the app. This can be achieved by offering different loyalty programs. You can offer customers some rewards if they move higher to the next level in their buying capacity. You can also delight your users by offering them rewards through competitions, or by offering them discounts, etc. for performing some pre-defined activities. Another exciting feature is to add user a scratch-and-win like option to increase engagement with the app. This will further increase sales.
4. Accessible on User-friendly devices – Web application development service providers develop mobile apps as per the compatibility of the OS used on popular devices so that the app is available to the maximum number of people. This way users can access the apps on a user-friendly device at a reasonable cost. The best part about mobile apps is that they are easily accessible.
5. Loyal Customer Base – Any business must have a very loyal customer base. Building customer loyalty is a priority because customers are the backbone of a business and its growth. Mobile apps help to build a strong loyal clientele because they are very engaging. They are a single point of contact between a business and its clients. You can motivate your clients to refer your business to their friends, to increase your client base.
6. Affordable and Customizable – Smartphones these days are affordable and come with cheap internet packages. Thus, the end-user can easily access mobile apps, as they consume a lower level of internet data. Plus, users feel it is easy to access the app on their phone, rather than opening a company’s website in a browser.
7. Visibility – Smartphone are easy to navigate and use. Most mobile apps loaded on a mobile are clearly visible to the end-user. Mobile app developers aim to provide maximum information and usability as per the user’s device. Any kind of business can offer its services through mobile apps to become visible to potential customers.
8. Cross-Platform Marketing – Mobile apps provide the advantage of functioning on different platforms and gadgets like tablets, smartphones, laptops, etc. They provide an identical user-interface and make use of the adaptable operating systems on these devices to deliver a wholesome experience. This helps business owners promote their products/services to end-users more easily.
9. Ads and Brands – It is very cost-efficient to run ads, using mobile apps. It is a very low-cost online marketing strategy that works great for any business. You can share the address of the landing page of your website via paid ads. Mobile apps play an essential role in promoting the products and services to the targeted audience.

Conclusion

About 15 years ago, websites began to be used to promote products and services, and have since ruled the digital marketing world. However, only large and medium-sized businesses were benefiting from the trend. Now, mobile apps have taken over, allowing smaller organizations a chance to reap great benefits from digital marketing. Even a very small company can use the features and benefits of a mobile app, at a very affordable cost. This industry is thundering and flourishing on a daily basis with more and more experienced app development companies coming in to satiate the ever-growing demand for mobile apps. If you want to rule over your competition, partner with QualDev, a mobile app development company in USA that will take care of all your app-related needs.

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The growing popularity of Virtual or Augmented Reality can be attributed to how close it brings buyers to the real experience that they would have at the shop. AR/VR Mobile app development services have provided solutions that enhance the experience for buyers, providing them with experiences that are similar to those that they would receive while making physical purchases at a store. AR/VR provide unique benefits to both online businesses and online shoppers.

Benefits of Using AR/VR When Shopping For Jewelry Online

• Try before You Buy – Unique try-on apps provide a realistic experience of how jewelry would appear when worn on any part of the body. Try-on app allows the viewer to place a chain or necklace around their image and provides them with a view of how it would appear when worn. By the time the shopper is ready to order a watch or chain, they are sure that it will complement their clothes or fits their neck. This helps stores to improve customer satisfaction.
• Marketing – Augmented reality allows a buyer to see and feel more elements of an accessory than would be possible while looking at an ordinary image of the item online. The buyer can twist the necklace 180 degrees to view the item from every angle in an animated manner. This allows a store to sell more items instead of restricting them to use still images or videos that fail to highlight the true beauty of the item.
• Improved business efficiency – Many jewelry shoppers hesitate to order their accessories online because they want to try them on first. The use of VR or AR allows buyers to try out jewelry without the need to visit a store. As a store, you do not have to spend a fortune on rent to provide a counter where buyers could try out your products. AR or VR helps you to meet this need.
• Increased engagement at your store – shopping for jewelry is an extremely personal experience. Virtual reality allows a buyer to engage with your accessories using a smartphone. Though the engagement is visual, it improves the overall customer experience.
• Data analytics for your business – Collecting and analyzing data about activities that customers perform on your website can help you understand their desires. The data you collect can help to identify accessories that were tried out more than other and could also provide insight about and elements that are important to buyers. The data resulting from such analytics helps you improve your business intelligence. The insights will enable you to understand your customers better.
• Connecting to Multiple channels – AR/VR Mobile app development services have brought about the development of apps and intelligent mechanisms to help you connect different stores while selling your accessories. Such a connection allows buyers to compare products offered on these websites and offers a solution to reduce buyer remorse.
• Customized online shopping experience – each accessory is unique in terms of the elements that catch the interest of buyers. Virtual reality allows you to personalize the experience for each item. Individual buyers appreciate the facility because they are able to interact with each item in a manner that befits the wearing of each item, irrespective of whether it is a bracelet, a necklace, an anklet, or a ring. The store can personalize the experience for each item to enhance the buyer experience.

As developers advance the AR or VR experience, they are expanding the range of benefits. As a jewelry store, you need to be proactive and search for new virtual reality features and technologies that allow you to enhance the user experience that you provide on your website. The technology or feature you use today will be obsolete in a while. This means that you must keep up with the changes in technology.

Jewelry store owners need to maintain their focus on preparing accessories and serving customers. You do not have the time to follow up on every emerging feature and technology. The best approach to keep your store up-to-date with AR or VR technology is by hiring the services of a company that provides professional AR/VR Mobile app development services.

There are numerous developers offering such services in the market today. The kind of technology you get on your website will depend on the technical ability of the developers you hire. How do you choose a developer who will meet your expectations and deliver quality VR/AR features?

• Technical expertise – hire developers who understand VR/AR technology and have experience delivering AR/VR enabled apps. You can determine who these developers are by evaluating their training and experience. Check the profiles of freelancers and companies to establish whether they are trained before hiring them.
• References – request the developers to provide contacts of clients for whom they have developed AR/VR enabled apps or websites. This gives you a firsthand experience of their work. If the technology and features are impressive, you can hire them confidently. Do not risk working with amateurs in the hope that they will deliver quality work.
• Innovative developers – the options available for developers on the AR/VR platform are endless. An innovative developer will create an experience that is captivating and one that compels the buyer to order from you. Their creativity will set your store apart from others and therefore draw more buyers to it.
• Latest technology – the developers should be using the latest technology in AR/VR. The industry is advancing rapidly and providing incredible options for app and web developers. Hire developers who will install the latest features for VR/AR. This will make your website and user experience more advanced than your competitors’ website.
• Cost of development – how much will the developers charge you? The cost will depend on the features and technology that you ask them to incorporate into your website. Demand an itemized quotation that provide all possible details of the elements you are paying to get. Such a quotation helps you ensure that you get value for money.

VR/AR technology is the latest feature available to jewelry stores that are looking to provide their customers with a unique user experience. Engage expert AR/VR Mobile app development services Who have the expertise to deliver personalized solutions that suit your business model. Hire developers who are experienced and innovative to boost the chances of getting quality work. Invest in professional developers who will deliver features that place you way ahead of your competition.

The post How Is AR/VR Transforming Jewelry Sales Online appeared first on QualDev.

Some of the most popular of these new mobile app development trends are as follows –

Artificial intelligence will revolutionize tech

The latest progressions in the field of Artificial intelligence will change the way we interact with mobile apps. Virtual assistants like Siri, Cortana and Google Assistant will now help us gather information, book an appointment, optimize productivity, or organize schedules. The International Data Corporation predicts that the market for AI will grow to $40 billion by the year 2020.

This clearly indicates the fact that a majority of the sectors are looking forward to integrate their systems with artificial intelligence. The medical and manufacturing sectors have made great strides in increasing the efficiency of their products or services by adding elements of AI to them. Tech giants like Google and Apple are releasing new AR demos on their latest devices. This proves that AR/VR is going to be a game changer in the near future.

These technologies are predicted to be seen on social platforms for branding as well as targeting potential consumers with the help of ‘Beyond The Screens’ AR/VR apps. Social media platforms like Snapchat and Instagram have already released their AR filters that can convert a human face into different funny digital characters.

A few examples of AR & VR trends are –

• Mobile AR disruption
• AR in advertising sector
• AR in manufacturing sector
• AR in healthcare sector

Wearable apps

Presently, most wearable gadgets are usually synchronized to smartphones. A forecast by CCS Insights, reveals that the number of wearable devices will triple, from 84 million units in the year 2015 to 245 million units in the year 2019. According to a report by Business Intelligence, the market of wearable will increase by about 35% in 2019.

Smartwatches will not only enhance personality and style, but will also become a crucial device in many aspects. In 2018, medical facilities made the use of wearable apps popular on a day-to-day basis. They use these apps to collect important details like heart rate and blood glucose levels from their patients. Apart from the medical field, other sectors are also likely to introduce similar features.

The popularity of smartwatches is set to grow to new heights in the market this year. This would result in the introduction of more apps that use impressive features that would work on smartwatches. Companies will integrate their services on smartwatches. Wearable apps will help you keep in touch with other activities without having to look at your phone. In financial terms, the wearable industry will be worth USD33 billion by the end of the year 2019. With so much demand for wearable gadgets like smartwatches, fitness trackers or wearable headsets, the wearable apps industry is set to inflate as well.

Chatbots are on the rise

In the year 2019, authorities on the matter predict that chatbots will take over more aspects of communication in the mobile app world. As it is very important to have human-to-human interaction in various fields, the need to have real time interaction between service providers and consumers will propel the use of chatbots. Chatbots are virtual assistants that substitutes and reduces that need for human-to-human interactions.

The Chatbot market is expected to increase to 1250 million by the year 2025. Nowadays, chatbots are being connected with AR and VR technologies to offer business enterprises a digital weapon that gives them a competitive edge over their competition. They have played a crucial role in increasing customer relationship management to a completely new level.

There is always a tendency for users to abandon mobile apps after a while. Many app will use chatbots to tackle this issue. As there are a number of companies that make a profit through consumer engagement, firms will compete with each other to launch unique chatbot applications.

Security is a top concern

Mobile app security remains one of the top requirements in the year 2019. We have already witnessed the growth of encrypted messages, industries protecting user data, mobile browsers protecting user privacy, Google’s efforts to improve app permissions and other efforts.

These are clear indicators of the need for app security. Improvements in the mobile security domain will take place in the year 2019, especially for apps that make use of payment getaways, privacy protection and data encryption.

Some important questions that cross the users mind while installing Apps on their smartphones include:

• Can the app keep private data secure?
• Is it possible for someone to hack into an individual’s data that is stored in the app?
• How much data does an app need?
• Will these apps drain resources and slow down one’s phone?
• Can an individual’s data be misused?

Mobile app development companies need to address these concerns if they wish to succeed. According to the Gartner report, the debate on security has shifted from being compliant, to adopting the right security measures in the year 2019. Mobile apps that can convince the users that they have taken care of their security can only succeed in this domain.

Increase in on demand apps

One of the most important mobile app trends in the year 2019 is the increase in the number of on demand apps that allow one’s life to be hassle-free and convenient. Starting from food, to healthcare, delivery, beauty and travel – there is always a need for on demand apps everywhere. The growth of on demand apps has largely reduced the gap between service providers and consumers.

This trend will soar in the year 2019, as more apps are introduced from every sector. It is said that 42% of the adult population have used at least one on-demand service. There is no evidence that this on-demand trend is going to fade away anytime soon.

Blockchain technology

Although launched a few years back, blockchain technology created a buzz in the year 2018. When it comes to assets, most financial institutions and investors have reaped huge benefits from this technology. According to Transparency Market Research, blockchain technology is predicted to hit the $20 billion mark by the year 2024. For example, with the use of blockchain technology, it is possible to develop decentralized mobile applications.

A Decentralized Mobile App is basically an application that is not owned by any individual, but is also impossible to shut down and so would not experience any downtime. In simple terms, Blockchain is expected to contribute more to the mobile app industry by enabling mobile apps to be decentralized. This clearly indicates the fact that an increasing number of mobile applications are set to find ways to profit from this technology, by using key methods adopted from the decentralised currency platform.

Some of the future trends of blockchain technology include

• Asset tokenization
• Trading on crypto-currencies exchange
• BAAS (Blockchain-as-a-service)
• Crypto space and gaming

The Internet of Things

The IoT is becoming an important part of our lives. Smart homes, smart devices, smart cities, and smart vehicles, are emerging as solutions that sit at the top of research and technology that aims at making our lives more comfortable and secure at the same time. With the increase in the use of mobile devices, most connected solutions tend to include a mobile app, or go for a mobile-first approach. For example – it is much more convenient to control your home from your smartphone. In this case, having a mobile app that helps you to do so is necessary. The development of IoT mobile apps will be among the top trends in the year 2019.

According to an IoT report from GrowthEnabler, the Global IoT market has been growing at a CAGR of 28.5% since the year 2016 and will reach US$ 457 billion by the year 2020. Real time supply chain, smart healthcare and smart homes are not science fiction anymore. They have become a reality. With the increase in IoT devices and networks, the need for feature rich apps is also bound to increase.

Augmented and Virtual Reality

Augmented and Virtual Reality transforms the user experience in an app to make it much more interactive. From AR apps to social networks or apps for businesses, AR and VR have revolutionized the way apps function. This year will see further advancements in this technology, through app development.

In 2019 Augmented Reality is expected to revolutionize app development trends in different fields like health, engineering, real estate, retail, and others. For example, an Interior Designer can start her own mobile application that asks a potential client only to upload images of videos of the property they need to upgrade. With the help of augmented reality, the app can give the customer a show of the property based on the specifications they mention.

This is a win-win situation for both the designer and the customer. Here, the designer is saved from the pain of convincing the customer about the suitability of their selection. At the same time, the customer can also see whether their choices actually will or will not emerge into what they had wanted.

Virtual reality is another mobile application trend in the year 2019. The term virtual reality has usually been used to describe simulations of scenarios that are difficult as well as expensive to create. Examples of these simulations are recognizable as simulations of outer space for astronauts, simulations of the anatomy of the human body for medical students, and other such examples.

The Application of VR has also spread to businesses as it can help to recreate how a certain product would look to their customers. An example is certain applications that can show how a dress or jewellery like a pair of earrings, or a pair of shoes would look on you before you actually purchase them. As people prefer being online using their mobiles, businesses need to have their own mobile applications integrated with VR technology to provide their customers with these experiences. 2019 marks the year for the introduction of more of these applications.

Mobile payment services

When you talk about mobile commerce, making payments through mobiles cannot be far behind. As people are more comfortable and confident making online payments, mobile application must combine multiple payment gateways. Any successful mobile app will have at least three or four methods of making payment. These would include credit or debit cards, mobile wallets, gift cards, and others.

Many European countries are set to introduce crypto-currencies as a payment method by the year 2020. That means that including crypto-currency as a payment method is something that will materialize in the near future. In terms of mobile app development, in the year 2019 banking platforms will not lag behind. It is expected that the banking sector will introduce more mobile payment options in the year 2019. The rapid growth of digital services and ecommerce will pave the way for banks to develop convenient payment services for mobile apps.

Cloud storage platforms

2019 marks the increase in development of a number of apps for varied services and products. This can possible pose a challenge when it comes to storage space. Cloud storage is expected to curb this menace in this year. The integration of cloud storage platforms for apps will make security measures, as well as the management and storage of data, easier for businesses.

Professionals these days make use of Dropbox, Evernote, Google notes at their work place. These applications are hosted on cloud platform that enable them to obtain their personal as well as professional data anytime from any location. When these apps were launched, there were several issues about their security and privacy. No one can pretend that these issues have been resolved completely. They are however, under much more control nowadays. So, their use has increased manifold. These changes also have an impact on the mobile industry as well.

One of the most popular trends in mobile application development in the year 2019 is cloud integration for mobile apps. This development will ensure that the users across the world, receive a seamless experience. It will be helpful for organizations who are involved in training people as the trainees can make use of training material from anywhere in their own convenience. With more businesses trying to engage people, the integration of cloud solutions with mobile applications is expected to take a jump in 2019.

Cloud computing trends in 2019

• Quantum computing
• Hybrid cloud solutions
• Evolution of cloud services and solutions

The post The Latest Mobile App Development Trends In 2019 appeared first on QualDev.

E-commerce is on the rise globally. Companies without physical stores are making waves in business from utilizing the potential of the internet. There is also a shift from accessing the internet on other computerized devices to accessing it from a mobile. It would therefore be ludicrous for a business to expect that they could continue to maintain their competitiveness while ignoring the influence mobile has on how their customers use and consume information from the internet.

The reality is that one should not regard the adaption of m-commerce with a bandwagon approach. You do not just go into mobile commerce because other businesses have ventured into it. Experts from mobile app development company in USA have pointed out excellent benefits that ecommerce companies stand to enjoy by adapting to mobile commerce. Here are some of these benefits.

Quick Access To Your Site

Part of the requirement for an excellent customer experience is good internet speed. Mobile commerce requires you to develop apps or optimize your website for mobile access. Research indicates that mobile apps load 1.5 times faster than ordinary websites. This means that you adapt to the mobile platform, you have already scored by providing your customer with quick access to your content.

Speed is not just meant for browsing through your site. It is meant to enable the visitor to buy faster. The checkout process is also hastened. This reduces the chances of cart abandonment and enhances your ability to capture your customer’s imagination.

A quick checkout process offers a benefit that e-commerce sites and stores must seek to have. It is the best incentive for repeat buying. The rate of growth in Mobile Commerce in 2019 exceeds the number of customers on any membership list. This means that they found the platform easier to use and therefore always returned for more business.

Improved Customer Experience

Customers return to your store because of the experience you offer and not necessarily because of good products. A customer will drop your product and shop across the world if the experience they have while accessing your website is nasty. Mobile commerce has brought about a revolution in customer experience in several ways.

• Speed – mobile apps provide direct access to stores. In fact, some stores provide the option of not logging out. This means that with a tap, you are in the store. Work with an expert mobile app development company in USA that provides quick access to your store to ensure that customers have the incentive to return.
• Interactive – there is an element of personal space on mobile phones. Apps and websites that are mobile enabled offer customers the opportunity to form social groups and comment on the experience that they have while interacting with your brand. Pop-out messages and push notifications also help to raise the level of their interaction. It is therefore easy to provide them with information in a flash.
• Convenient – quick access and easy checkout systems make mobile commerce the most convenient way to shop. One can shop from states across and still get goods delivered. Shoppers crave this convenience.

Apps and mobile-enabled stores are easy to use. This simplicity added to the time saving they provide makes shopping enjoyable. If you were unable to provide such an experience, buyers would run away from your store.

Direct Contact With Customers

This begins with the fact that shopping and conversations take place over the phone. There is a personal space associated with phones. They have passwords and other security features on them. That means that you are the only person with access. This is a magical feature for buyers from the present day generation.

Push notifications are the other platform where mobile is winning over traditional website. While you can send emails and other marketing messages from an ordinary website, you do not have the option of a push notification. Such notifications are un-obstructive and instant.

Notifications as one of the most competitive trends for Mobile Commerce in 2019, as they are used for thought leadership. Though the customer might not buy at the moment, he or she is aware that such a product or service exists. When it is time to make the decision, the customer will already have interacted with information about your product. Yours will be the product of choice.

The information sent to customers is direct and fresh and can include updates on new products, deals and promotions. It becomes impossible for a client to escape the attraction to such deals.

Personalized Content

Mobile applications are helping companies to observe patterns and predict future shopping behavior. You can tell his or her favorite services or products and therefore prepare content that is specific to such a customer. This gives the buyer an impression that you understand and care about their needs.

There are features on mobile apps that you can utilize to help prepare and deliver personalized content. They include user location, profile on social media, interests, activity and many other details. Customers love messages that are personalized.

The reason You Should Focus on M-Commerce for the Long-Term is that you can gather information in real time and even make recommendations live. Such closeness to what the customer is looking for will enhance loyalty and confidence in your brand. With a satisfied customer, you increase the chances of referral.

Reduction of Cost

M-commerce also benefits your business. It is normal to consider the increase is business because of the above benefits but the overall cost of reaching the customer will reduce significantly. The quick and customized messages you send your customers means that you reach them clearly, fast and more effectively. Reduced cost means more profit on your side.

Mobile commerce is one of the most effective e-commerce trends today. The benefits of adapting to Mobile Commerce in 2019 will include an increase the number of your loyal and return customers. Since it also increases the ability to get feedback, you will gradually improve the delivery of services to your customers. You should collaborate with a professional mobile app development company in USA as they are equipped to provide you with a personalized solution.

The post Mobile Commerce and its Potential to Boost Your Business In 2019 appeared first on QualDev.

For a start, mobile internet traffic has surpassed desktop internet traffic. This means that your shoppers will most likely use a smartphone to shop on your website.

As per Javelin recent report,

“smartphone-enabled purchases will grow from $122 billion in 2015 through to nearly $319 billion by 2020.”

Simply put, you have to cater to mobile shoppers on your online business. These will soon form the largest part of your customer base.

Check out these m-commerce trends you should consider while creating your business strategy for 2019:

Personalized user experience

Smartphone users have grown used to receiving personalized experiences on their devices. They expect to get the same experience when they visit your ecommerce store.

According to a Research Report from Accenture, 43% of consumers prefer companies that personalize their experiences. This means that you need to invest in smart personalization on your ecommerce website.

For instance, you should provide personalized offers, promotions, product recommendations to your customers. consider their previous searches, demographics, smartphone type and any other personal data you collect.

Personalized experiences not only boost sales conversion but also increase customer satisfaction ratings while boosting customer loyalty.

Omni-channel experience

The modern shopper wants a seamless experience irrespective of their location, time and reason for shopping. With a smartphone in their hands, mobile shoppers want instant gratification. One way of satisfying them is to provide a seamless experience on multiple devices.

Research says that the customer’s purchase journey might start on a PC before moving to a smartphone.  So, you must optimize your ecommerce website for all devices.

More importantly, you need to offer consistent branding across all these platforms. Providing the same profile on multiple platforms and personalized content across channels is the only way to go. It helps to provide a safe and satisfactory shopping experience irrespective of the channels.

This is one of the best techniques to guarantee M-commerce growth at your online store in 2019.

Seamless checkout process

Poor checkout process affects overall online sales and revenue. If cart abandonment rate is high on your online store, you should streamline your checkout process.

Most smartphone shoppers use their devices for fun and they do a lot of impulse buying while they are at it. If you want to target these users, you have to provide them with a simple and safe checkout process.

Offer one-click checkout process to attract your smartphone users. Most of the users have a short span of attention and they will not spend hours to complete their order.

A seamless checkout process reduces cart abandonment and increases sales conversion.

Multiple ecommerce platforms provide one-click checkout integration. This means that you need to find the most suitable one-click checkout for your business. This is one of the most effective strategies to get your ecommerce business ready for M-commerce in 2019.

Automated customer services

According to recent studies, by 2020, 85% of all customer interactions will be handled without the need for a human agent. This is a crucial thing to remember when planning for your ecommerce strategy in 2019.

To optimize your business for mobile commerce, you need to provide better customer service. Automation is the best way to do this.

When it comes to customer service website speed is vital. you need to automate your customer service in order to satisfy mobile phone users.

This will reduce bounce rates and cart abandonment rates while increasing sales conversion and customer satisfaction levels at the same time. Chatbots are now an integral part of customer support and in 2019. Your online business must embrace this technology to stay ahead of the pack.

Implementation of augmented reality

A few years back, augmented reality (AR) might have sounded like a lofty futuristic concept. However, today AR is a reality and marketers have embraced it to attract customers. In mobile marketing, you can now get a slice of the AR market through innovative mobile app development. Create a mobile app that displays your products in locations familiar to your customers.

The AR-enabled app allows your customers to try your products out virtually.  so that they can see how they look.

Augmented Reality works best for mobiles. Before 2019, your business should prepare to use this technology. With so many people using smartphones today, there are unlimited opportunities for AR technology to optimize your M-commerce business.

cryptocurrency payment method

Cryptocurrencies have dominated the online debate over the last few years. What started as an innovative, rebellious and futuristic way of transacting has finally metamorphosed into a serious payment method.

There are multiple cryptocurrencies acceptable by both online and offline businesses. Most smartphone shoppers understand the use of cryptocurrencies. This means that important to explore and integrate cryptocurrency payment methods on your website. Cryptocurrencies such as Bitcoin carry low transaction fees and are safer.

Using cryptocurrencies makes it faster to complete online transactions, something smartphone shoppers always look for when transacting online. Cryptocurrencies are the future of payments.

You should provide cryptocurrency as a payment method to attract new customers and build customer loyalty.

Supercharge page load speed

Every mobile phone user wants to see a page instantaneously when they visit your online store. There is no other way about it. A slow ecommerce website will struggle with high bounce rates, low satisfaction rates, poor sales and a host of other problems.

Optimized speed for every website forms the core of good ecommerce development. Think about mobile-first when building your website and make sure smartphones can load your pages easily.

Learning about these and more m-commerce trends makes it possible to prepare your online business for mobile commerce. Nowadays, Major of online users makes online shopping using their smartphone.

So, it is strongly advisable to optimize your ecommerce store to provide better user experience to mobile users.

The post How To Prepare For Mobile Commerce in 2019 appeared first on QualDev.

Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s, which is startling.

The time for businesses to become a part of this transition in consumer behavior was yesterday, the longer your business decides to wait to become mobile friendly the longer it will take to reap the benefits of the growing market developing on mobile devices.

Hire mobile app development company to focus on mobile commerce to the continued growth of your e-commerce website.

Here are five reasons why mobile commerce is the right approach for your organization for the long-term:

Convenient Shopping Across All Devices

As of today, 15% of all Internet traffic occurs on mobiles globally, says Mary Meeker in her annual Internet Trends report. It is safe to say that wherever and whenever people are moving about their day they’re also choosing to browse the web on their mobile phone as part of their regular habits.

If someone has the time to shop on the go then they’ll most likely be shopping on your online store from their mobile device. Even if your website is not mobile optimized, many mobile shoppers are still savvy enough to browse around, fill their cart and finally, make a purchase.

If you have an e-commerce store, it’s most likely already happening on your website. If this is the case, it is time to make the experience even more convenient for your traffic and therefore, more profitable for your business.

Take a look at the total traffic to your website and dive into what percentage is from mobile. Imagine how much better a shopper’s experience would be on your website if it was optimized to suit the device they are currently using, not to mention the increase in revenue your e-commerce store could pull in over time.

If they are already shopping your website that is not mobile friendly, you’ve only got more to gain from providing added convenience.

Mobile shopping based on convenience is happening across the globe in three forms:

1. Simultaneous Usage

The process of using more than one device at the same time, like a tablet and a laptop or a mobile phone with a computer in a retail store, to complete an activity that could be related or unrelated on both devices like shopping.

2. Sequential Usage

The process of moving from one device to another at different times to accomplish a task like locating products online using a tablet and then finishing your purchase on your mobile phone.

3. Singular Usage

Using one device to complete an activity online, most common with the use of laptops or mobile devices since many actions are often performed consistently on one device or the other.

As an ecommerce web development company or as an e-commerce store owner, your main goals is to offer a simple, enjoyable and easy to navigate experience for your web visitors. 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. The more intuitive your store is, the easier it is for a shopper to purchase what they were looking for on any device they may currently be using.

The Effectiveness of Mobile Retargeting

According to Google, 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TVs. Each device a person uses is an opportunity to influence a user to continue towards a purchase on your e-commerce store.

Mobile retargeting, similarly to display advertising on a desktop or laptop computer, serves ads to individuals who have recently visited your website to entice them to return and purchase items they either looked at onsite or items they placed in their cart.

The major difference with mobile retargeting is that these ads will follow a user on their other devices like their mobile phones or tablets as opposed to just on the laptop or desktop computer.

Focusing on mobile commerce is crucial due to the efficiency of retargeting ads on mobile in driving revenue for your business for a few reasons.

• Click through rates on mobile display ads are typically between 2 – 5%, as opposed to traditional methods which are now less than 1%, says marketing firm Location3. This is because the market on mobile is not saturated yet with tons of other advertising, making it one of the prime reasons to invest in retargeting on these devices before the click-through rate falls as marketers will continue to use the platform.
• Display ads resonate more effectively on mobile since they have a bigger impact when seen on a tinier screen than on a laptop or desktop computer.
• More mobile display ads can be purchased on a cost-per-click basis as opposed to cost-per-impression which is a nice change, since paying based off clicks means your business is paying for action on an ad and not just the fact that someone happened to see it.

Use a portion of your marketing that is typically associated with display advertising, and spend a percentage of it on mobile retargeting ads to see if they give your business a higher return than usual. It’s a worthwhile exercise to see how your company fairs on a growing channel.

The growth of Mobile Payments

There are many paths to take when it comes to mobile payments as an e-commerce merchant. Overall it is being where the customer is, and providing them with easy solutions to their needs.

Many customers find mobile payment solutions very effective in completing a purchase quickly; and it, therefore, makes mobile commerce all the more profitable for your business. There are two solutions among many to start with when it comes to mobile payments.

One being that your e-commerce store should be compatible with the most widely used mobile payment platforms on the market today, some of these include Google Wallet, PayPal, Intuit GoPayment, Square, VeriFone SAIL, LevelUp, Venmo and PayAnywhere among others.

Secondly, it is important to overhaul checkout experience for mobile users. For instance, Travelocity reduced their cart abandonment by allowing customers to auto scan their credit card with their camera when using a mobile device to check out, since many customers would get frustrated entering their credit card number in from their mobile phone when trying to book last minute plane tickets.

Apply this same thinking to your online business to take full advantage of mobile and its ability to increase revenue if you identify the unique opportunities within your customer base.

Experimenting is risky, but being complacent is even riskier, take the leap in the right direction by testing out what could work for your business when it comes to using mobile payments.

Mobile Improves the Retail Shopping Experience

When approaching mobile, many businesses often disregard the connection they can make between their mobile presence and their in-store experience but there’s lots of potential for impactful collaboration.

Syncing these two interactions for the customer can help lead to higher sales and long-term loyalty, look to McDonald’s recent experiment with in-store loyalty as an example of this execution.

The in-store shopping experience is in the process of being completely disrupted, here is how your online and brick and mortar stores can look to synch up and benefit:

1. Additional Product Info

Confirm that all your inventory in-store is connected with your online product in order to provide in-store customers with more information about your product lines. If they are interested in learning more at the point of sale in the retail store or later on in the buying process, they can always do so by looking up the product they saw in person online from their mobile device.

2. Offers, Promotions, and Discounts

Encourage the use of your mobile website or app in-stores by offering promotions or exclusive offers for customers that take an action online from their mobile phone in-store like sharing their location or sharing that they redeemed your company’s deal. This is beneficial to your business because the more actions you are able to attribute from in-store shoppers, the more actionable date you’ll be able to collect and analyze for the future growth of your business.

3. Scalable Social Sharing

Bring word of mouth marketing to your physical stores by bringing customers into the conversation on mobile-friendly social networks like Instagram, Facebook, Twitter, Foursquare and others. Share what’s happening at your various locations to help paint a picture of your product assortment, your staff, principles as a company, any indoor events and promotions or sales that your audience online would be interested in knowing about, to help drive them to your stores.

4. Rich Media Integrations

Engage many more customers with content online like photos and videos. It is beneficial to incorporate this type of content with your in-store experiences as well. Add a link or call to action that directs your in-store visitors to visit a corresponding page on your website about a particular product in-store to help enhance the perception of this item through a video or photos showing how it is made, produced or used. Offering value at any point in the buying process is what helps influence potential customers to make a purchase, which is why an enhanced mobile experience in your retail store can help facilitate this value.

Mobile Commerce is Expected to Quadruple to $31 Billion in 5 Years

According to research, mobile sales will make up 44.7% of total online sales in the USA by 2019.

The report noted that one of the main reasons many consumers are not shopping on their phones is because many retailers make it difficult to check out, pay or even zoom in properly on products from a mobile phone.

The fact that many businesses are not optimized for mobile is actually an advantage for your company to pull in a large sum of the total revenue mobile commerce is predicted to generate in the coming years. Use the lack of other companies innovating to take hold of your market and own the market on mobile, impacting your bottom line.

To ensure mobile commerce is profitable for your business to be sure to ensure your website loads quickly since 71% of global mobile web users expect websites to load as quickly, almost as quickly, or faster on their mobile phone compared to the computer they use at home.

Make sure that transactions are simple to get through since consumers expect transactions to be easier on mobile than they are offline or on a desktop computer.

Focus on engaging user experience from start to finish, since 61% of people have a better opinion of brands when they offer a good mobile experience.

The post Why You Should Focus on M-Commerce for the Long-Term appeared first on QualDev.