Based on the type of company you run, you could opt for distinct e-commerce strategies to spread your message using your website. In the beginning, you would focus on developing and creating the best website on the best platform. This is where Magento proves to be useful. Using this platform provides your online store with a lot of advantages. In this article we share some of the major benefits that will help you decide whether or not this platform is ideal for your e-business.

What is Magento?

Magento is an open-source platform developed for eCommerce websites. The platform has a wide range of options for integration as well as customization. It offers expandability, scalability and flexibility. The major benefits of the Magento eCommerce platform means it is among the best eCommerce platforms available on the internet these days. Although some work and precise designing is required to get things right, the power, as well as potential offered by this platform, is unparalleled. It is great for store owners who deal with a high volume of customers and sales.

Magento offers three major variations of its core product. These variations are – Magento Open Source (non hosted free edition), Magento Enterprise Edition (flagship product with more features and support) and the Magento Commerce Cloud which is hosted by Magento on their AWS stack. You can choose a version according to your need.

The Benefits of using Magento for an Ecommerce Store are listed below

1. Flexible Content Management System

When compared to other platforms, Magento is excellent for eCommerce. The platform has a profound and adaptable CMS. It works well for every store, whether they plan to pitch 10 items or 10 million items. Irrespective of the size and kind of e-commerce website you have, building a site using Magento is quite easy. 

2. Advanced SEO

Every single owner of an eCommerce business wants their online business to rank higher on search engine results pages; and once at the top, they take all steps to ensure that their websites show on the first page of search results. This feat is unachievable without SEO. For this reason, Magento developed advanced feature for SEO that permits owners of e-businesses to improve the ranking of their product pages. The features of the platform enable you to optimize URLs, set rich snippets, develop a sitemap, canonicalize tags, optimize keywords, add ALT tags for image, etc.

3. Extensions

Magento has the largest selection of high-quality extensions in the world. Their extensions provide the ability to extend the features of a Magento store at any time. For instance, when you start an online store, you may not require a live chat extension; however, this can be added later, as and when the traffic grows. The Magento Marketplace has extensions provided in different categories, like for marketing, payments, customer support, accounting, sales, analytics, shipping, as well as for site optimization. 

4. Highly Secure

In contrast to a few other eCommerce solutions that are available on the market, Magento is compliant with PA-DSS. This indicates that Magento follows not just the globally accepted security standards, they also follow the 14 vital protection criteria as well. Large businesses that sell products to customers on a global level are more worried about the safety of the payments they collect online; and they find that Magento meets their needs perfectly. It is a good choice for those firms who wish to provide their customers with secure payments options.

5. E-Commerce Store Loads Faster 

Magento aims to create some of the fastest eCommerce worldwide. According to recent stats from Google, the speed related to the loading of web pages is crucial because they found that more than 50% of users abandon a page that does not load fast. Magento’s heavy-duty platform enables administrators to keep page load time at a bare minimum, even when websites receive a high volumes of traffic.

6. Hosting Options 

When it comes to the use of its platform, Magento, does not force businesses to remain with the hosting that comes with this platform. Magento permits every eCommerce store to freely choose a hosting company based on their requirements. This provides online businesses with the freedom to have ownership of their own files and to select the hosting companies that they want for their website.

7. Multi-Website Options

Magento has the ability to host many websites and control them from a single back-end admin. This is one of the many features that make Magento popular. This particular feature has made Magento the best eCommerce CMS platform for business owners who operate many online stores and pages.

8. Support Related To Language And Currency 

Many well-known eCommerce platforms providers do not provide, or only offer a few options for other languages and currencies. Magento, on the other hand, supports numerous international currencies, enabling online store owner to operate their online store anywhere in the world. This feature has made it quite an efficient platform for US stores as well as international stores. Magento supports a wide range of languages as well.

9. Customized Integrations 

By permitting integration from 3rd parties, Magento provides more choices to customize an online store. This is an important advantage of the eCommerce platform that Magento offers. Magento enables every single store to be customized. Some basic 3rd party integrations, consisting of main web applications, additional payment gateways, etc.

10. Unlimited Options 

Magento keeps abreast of current design trends, needs of online stores, and online security requirements. This platform is able to handle a lot of requests. Doing so makes Magento the best option for a large-scale business. Magento eCommerce also makes online shopping bigger, quicker and completely customizable.

11. Mobile Friendly

We are living in a mobile era and a large chunk of online shopping takes place on mobile devices. Magento offers the opportunity for websites to have a responsive design so that they can provide a seamless user experiences across different screens. The Cross-platform compatibility, cross-browser compatibility, and device form agnostic capability of Magento makes it fit for the new era.

Bottom Line:

Magento is an outstanding platform that enables online store owners to create and design eCommerce websites of all sizes and complexity. It has a wide range of SEO capabilities, tools, etc., that make the platform the best choice for every website owner who intend to sell their products or services online. If you are planning to go for Magento, Qualdev is a premier Magento development company.

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Easy To Set Up

Shopify is the easiest ecommerce platform to set up. It does not require an advanced IT or web development knowledge to set up. It is as simple as choosing a theme and clicking to apply it on your site. You only need the assistance of a Shopify development company to fine-tune your store and improve its performance. Otherwise, Shopify takes away pressure of thinking about development and hosting. This means that you can launch your website in a flash. Even the interface of the admin panel is intuitive. This means that you do not have to possess advanced skills to establish your store on Shopify. Every ecommerce storeowner wants this kind of experience.

Easy to Use Ecommerce Site

Shopify is the perfect platform for users who do not want to be reliant on IT technicians. It is a plug and play platform where you get hundreds of templates from where you can choose the most fitting one for your business. These themes are professionally designed and can be used for developing websites for desktops as well as mobile devices. With the use of these templates, you can develop a website that visitors and clients would find credible and impressive. You will be able to offer an excellent user experience without spending a fortune. You also have the option to choose a paid theme that provides more customization options. This means that the platform takes care of the needs of amateur businesses or start-ups as well as established ones.

Technologically Advanced

The fact that you are on a free platform is not a justification for ending up with a poorly designed web store. Shopify embraces the latest technology to provide not only free themes and templates but others that are available on sale as well. The e-commerce store development company that you choose can help you identify the stacks and integrations that will transform your customers shopping experience. The adoption of latest technology makes Shopify impressive to use. Clients will love your store and the experience it provides. Developing a similar platform on your own, instead of using Shopify, would take a lot of resources. Shopify’s use of advanced technology enables you to have the best ecommerce store.

Dynamic Payment Systems

Checkout is an important consideration for online stores. The attractiveness of the checkout options that you provide your clients will affect their decision to return to your store. At Shopify, the checkout experience is excellent. You can integrate with common online payment systems or use credit card processors. This takes care of your customers and secures your funds from any compromise through attempts by hackers. The integration is seamless and buyers would find is fast and reliable to shop on your website. The platform uses the most secure methods of making payments. Shopify has the capacity to provide you with quality services.

Perfect for Developers

Technology evolves and you want to update any apps that are linked to your store. Shopify is open to development of apps and plugins for integration. In fact, a number of apps have been developed without compromising the initial infrastructure of the platform. Integration with such apps is seamless and allows you to enhance the user experience that you provide on your store. As numerous developers are embracing Shopify, you have the opportunity to have excellent apps developed at will. This integration and ability to adapt other applications means that you can transform your store in whichever way you deem fit.

Good for Product Management

Ecommerce storeowners look for solutions that suit their needs. The solutions available from a service provider will differ from those of a store dealing in goods. At the initial stages, you have a chance to choose themes and templates that fit the industry that you are a part off. There are numerous options to choose from in each category. Unlike single page blogs, you can choose options that allow you to sell each item on a different page. You are also able to categorize goods to make them easier to find. The platform also allows you to search through pages with ease. Using the numerous customization options, the Shopify web developers you hire will guide you towards choosing options that work best for you. This organization of both, goods and services, will give clients the best user experience on your site.

Marketing And SEO Friendly

Organic traffic is very important for businesses. It is also important for search engines to be able to find your page. The Shopify has designed e-commerce store platform to capture the attention of search spiders to help your page rank at the top. In addition to adding quality content, titles and subtitles, the URLs you choose will boost your SEO ranking. You also receive a boost from a website that is responsive and easy for Search Engine spiders to crawl. You require this support for your digital marketing strategy. You will obtain excellent results through top ranking and organic traffic.

Technical Support

It is not always that you need to hire or nurture your own support team. The Shopify development company can provide you with will technical support to enhance the effectiveness of your store. This technical support is meant to keep your store running 24/7. These services are available to clients who have bought advanced themes as well as to those who buy free templates. The technicians step in to assist you to develop the best platform without having to spend a fortune.

Shopify is one of the widest used ecommerce platforms because of the features it offers to both, their users as well the user’s clients. However, these features can only be useful if you know how to take advantage of them. Hire experienced and passionate Shopify web developers to help you set up a store that will serve your unique needs and offer the best customer experience.

The post Why Choosing Shopify While Developing An eCommerce Store appeared first on QualDev.

A Better Lemonade Stand

Richard Lazazzera shares his real-life experiences with building an ecommerce business from scratch (#TheGreatBuild). He covers topics including choosing and validating a product to sell, deciding whether to dropship, manufacture, or wholesale, and negotiating with manufacturers. Richard’s articles provide a fantastic over-the-shoulder look at someone crafting an ecommerce business.

eCommerceFuel

This is the blog of Andrew Youderian, probably the most well-known and respected ecommerce “solopreneur.” Andrew quit his corporate job a few years ago and built two ecommerce stores from scratch that currently do over $1 million in revenue. eCommerceFuel shares Andrew’s story, his advice, and his particular take on ecommerce strategy. He’s got tons of useful resources, a free ebook, a podcast, a video training course (The Insider’s Guide), and a forum for ecommerce veterans and professionals.

The KissMetrics Blog

This is a high-powered blog packed with real, useful information about marketing and analytics. The founders behind KissMetrics–Neil Patel and Hiten Shah–have helped big names like TechCrunch increase their traffic by leaps and bounds, and their articles are well worth the time you’ll spend reading them.

Practical Ecommerce

If you can only find time to follow one blog consistently, Practical Ecommerce is a well-rounded resource for all aspects of ecommerce. Its articles cover marketing, conversion, shopping carts, social media, and design, plus more. It’s pretty much the Wall Street Journal of ecommerce.

The Shopify Blog

Shopify puts a lot of effort into providing high-quality, relevant articles that especially apply to small ecommerce startups and bootstrappers. They also have quite a varied voice–many of their articles are guest posts from authors with a wide range of backgrounds and experiences in Shopify development.

Bootstrapping Ecommerce

Shabbir Nooruddin provides extremely practical tips and strategies for building your ecommerce store. He’s recently covered topics like how to get more email subscribers to your ecommerce store and how to build backlinks to your ecommerce site. Shabbir does a great job of not only sharing ideas but also providing examples and actionable ways to implement those concepts.

The Help Scout Blog

Help Scout is a simple customer service solution. You should consider using for your ecommerce business, but they go above and beyond to publish high-quality content on their blog as well. The blog covers important customer service tactics and strategies; even things like how to avoid telling your customers that you “can’t” do something and instead craft a positive sentence.

The Buffer Blog

Another service that also has a fantastic blog, Buffer churns out articles on productivity, life hacks, and business. It’s not specifically about ecommerce, but the concepts are highly applicable to any entrepreneurs hoping to supplement their creativity and productivity in business and life.

Drew Sanocki

Drew Sanocki built a multi-million dollar ecommerce brand, Design Public, before selling it and founding an ecommerce advisory agency, Mineral.io. Drew’s sense of humor will crack you up. His experience gives his writing insight that is hard to find elsewhere.

ThinkTraffic

If we have to name the most inspiring, educational, and hilarious entrepreneurial voices online (in just the right mix), the award would go to Corbett Barr, Chase Reeves, and Caleb Wojcik of Think Traffic. It’s all about online business and not ecommerce-specific. The concepts they write about are applicable to growing your ecommerce store’s customer and fan base, as well as winning the mental game behind being a successful entrepreneur.

Forever Jobless

Billy Murphy writes long-form posts. That will take you a while to read but are well worth the investment of time. Billy has successfully built several online businesses. He currently owns a portfolio of ecommerce stores that he runs with a team of VAs. His methods are unorthodox. Your mind will be stretched by the ways he’ll teach you to make decisions and build your business.

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