Reasons why SEO is essential for businesses

What was once looked at as a way to stay a step ahead of the competition is now the norm – SEO is well and truly an inseparable part of running any business today. With constant algorithm updates and volatile changes in internet trends, SEO has evolved into a concept that is critical for businesses to ace in order to ensure relevance and innovation.

For starters, organic search is the largest driver of online traffic. According to Sparktoro, 92.96% of global traffic comes from Google search, Google Images, and Google Maps. The latest statistics suggest that –

• 57% of digital marketers believe SEO is the most effective marketing strategy
• 61% of customers research online before buying anything
• 89% of all internet customers use search engines to make a buying decision
• 75% of people never check anything  beyond the first few results on search engines like Google

By combining your SEO processes with key marketing disciplines (including content, mobile, and social), you can convert your business into traffic, conversions, and a revenue-generating machine.

While planning to create an enormous boost in viewer traffic (which would naturally result in an increase in inquiries, leads, conversions, revenue, and the ability to reach more customers), it is important that modern-day businesses focus their effort and energy on creating a holistic SEO strategy that focuses on –

• Delivering a remarkable customer experience
• Utilizing every available avenue to establish a strong online presence
• Ensuring the best possible brand visibility and awareness
• Creating a cohesive and targeted short- and long-term marketing strategy

Here are a few trends that point towards the need for businesses to invest heavily in their SEO efforts –

1. Mobile-first

Having a mobile-first approach is absolutely imperative today, given the customers’ preference for mobile devices (smartphones, tablets, and wearables) over old-school PC-based web browsing.

2. Video Content

Video content is ruling the roost and for good reason. Engaging video content is now an integral part of business communication. Advertisements, commercials, explainer videos, product demos, short films, and the like are all quickly consumed and digested by audiences the world over. In the world of content creation and consumption, the amalgamation of video and blogging has proven to be a game-changer. Businesses using videos grow 49% faster in terms of revenue than those that fail to exploit this marketing mechanism.

3. AMP

The concept of accelerated mobile pages (AMPs) has given businesses a way to ensure a better user experience, enabling them to browse through specific web pages in a jiffy. Google is now giving preference to sites that have switched to AMP.

4. Mobile apps

Mobile apps are almost indispensable for modern-day businesses since they enable one-touch access to everything your business offers. Additionally, apps offer better visibility, increased traffic, and lower bounce rates.

5.Voice search

The growing usage of voice search is taking center stage as users look for convenient and quick ways to get whatever they are looking for – whether it is entertainment, products, or services. Local search has put the onus on local businesses to ensure that their online presence is optimal so their customers can find them and avail of their services when they need them.

6. PPC

Paid advertising (including a mix of video ads, banner ads, and static ads) continues to be a highly effective way to target specific demographics and ensure greater visibility, qualified leads, and direct conversions.

7. Featured snippets

For the last couple of years, featured snippets have been dominating search results in most niches. Featured snippets are basically the summary of an answer that the user gets in response to their search query. Displayed at the top of the SERP above organic and paid ads, featured snippets get more traffic than anything else on a SERP.

8. UGC

User-generated content is a great way to promote your business without having to make a large investment. Comments, reviews, ratings, social media videos, testimonials, and other such user-generated content can successfully create a high level of interest and activity among your prospective customers.

How QualDev can help you ace your SEO game

Change is the only constant in the world of SEO. You need a dynamic partner to ensure that you are always on top. Several leading eCommerce brands and businesses across industry domains trust us to deliver exactly that. At QualDev, we offer highly customized search engine optimization solutions that are designed around your unique business objectives, target demographics, and the latest industry trends.

After evaluating your existing online presence and identifying gaps and opportunities, our expert team will offer you a clear and comprehensive SEO strategy that goes way beyond simply looking at keywords and competitors. Our approach revolves around designing an SEO strategy that not only delivers on all the points mentioned above but also creates a marketing ecosystem tailored around what you offer and what your audience needs.

Are you on the lookout for a local SEO company or SEO services in the United States? No matter what the size, scale, or nature of your business, we can devise an SEO strategy that promises the highest ROI. Explore our result-driven SEO services or get in touch with our team today.

The post Top 8 Reasons Why Your Business Needs SEO in 2021 and Beyond appeared first on QualDev.

Every organization that targets the local market can benefit from local SEO; however, there are some specific business types for which local search can bring out some incredible results. Let us take a look at six of the big ones.

1. Medical Services

The main reason a doctor or hospital need to use targeted local SEO is to get the top spot on search results in their locality. With a solid SEO strategy, people will find them based on the keywords they target when they use an organic search approach. Suppose, if you are an orthopedic surgeon, and you will want that when someone writes “spine surgery” while searching on Google, they should find your office; or if you are a dentist, and you want the when someone searches using the term “dentist near me” your name appears first; SEO will help you achieve this.

Do you know, 85% of people in the United States use the Internet to get medical information? They want to know what treatment options are available to them, why they have specific symptoms, how to control a disease, and when to see a doctor. If you can answer these questions, you will benefit considerably when you use local SEO strategies.

2. Cafes, Restaurants, and Bars

These sorts of organizations mainly profit from local map listings and client reviews. People mostly search the web to find the best local businesses and local deals. With this in mind, if you run a cafe, a restaurant, a bar of a similar organization, get yourself registered on “Google My Business” and ask your clients to review your business online so that you can attract hundreds of new clients.

While incredible content provides massive fuel for effective SEO in various industries, reviews have the potential to make or break the local search ranking for a pub or restaurant. So, optimizing your content following the AIDA rule, gather genuine client reviews, and you will see how Local SEO can work wonders for your businesses.

3. Photographers

Blogging works best for the photography business. If you take stunning photographs and wish to exhibit your talent, then, nothing beats exposure on social media channels. Showcase your skills on Facebook, Instagram, Pinterest, and similar channels. You can show off your Photoshop abilities on YouTube. What is more, if individuals begin to admire your work, you never know, you can turn into a sensation on social media.

4. Law Offices

When people need any legal advice, they generally look for experts in their local region. Therefore, it is very important for businesses like law firms to appearing in local searches. There are various things a law firm can do to enhance their regional rankings. First, they need to optimize their site by using appropriate keywords, so that they appear on search result pages for the term; for instance, when someone is looking for a ‘divorce attorney’.

Another important factor that affects the rank on local searches, is online reviews. Because of the unfortunate stigma encompassing lawyers, third-party validation is very significant for potential clients. In this manner, law firms should put forth an effort to gather client reviews on popular platforms like Google and Yelp.

5. Plumbers

If a tap is leaking or a pipe breaks in your house, you would need immediate help. What will you do? You would probably go to Google and look for plumbers in your area. With the help of the right local SEO campaign, you can get a high rank on Google, and you can steer people to your website at no cost. Also, it does not cost you anything to get hired. Potential visitors and free conversions make local SEO one of the most profitable ways to promote and market your plumbing business. A second advantage is that most plumbing companies do not pay attention to, or make only minimal efforts, to optimize their local listings. The result of these factors is that, if you run a solid SEO campaign, you will be on the first page of Google within 30 days.

6. Real Estate

Real estate businesses need to focus on their local SEO strategies as well. Because of gigantic real estate marketplaces like Zillow and Trulia ranking on top spots, small local real estate agencies need to build a solid plan to achieve the right search presence. Businesses that are successful in the real estate market carry out in-depth keyword research and focus more on long-tail keywords. For instance, if an agency attempts to rank for terms like “houses for sale,” they are going to find themselves tragically stuck between high DA websites, which have a strong hold of the top search result spots.

If you are new or just starting out in the business, focus on creating pages for specific regional markets or even neighborhoods in your area, with the use of long-tail keywords, such as “3bhk house for sale in Houston”. It would be best if you keep the content on your pages as specific as possible. The more specific you will be, the higher the chance of you achieving a high ranking.

Conclusion

Irrespective of your business or service, if you streamline your site well, you will find it is hard to remain anonymous on Google. Google cherishes local SEO because it depends on a little objective audience, geographic-explicit keywords, regional importance, reviews, and substantially more. Harnessing the exposure for local searched will assist you to accomplish greater visibility and a large number of potential clients. If you are looking for local SEO services in the USA, contact us for the best services.

The post Which Businesses Benefits From Local SEO Strategies? appeared first on QualDev.

In the modern age, most customers are very busy and have no time to devote to finding a perfect piece of diamond jewelry by visiting different brick and mortar stores. In fact, millennial are excessively busy and seldom look beyond the first page of Google search results. The consequence is, that only those who stand tall amid the top SERPs, bag the maximum number of leads to convert into sales, while you, without an SEO strategy, may regale forever on the 3rd or 4th page of Google search results, waiting in vain for your turn to come.

If you have been losing business for a while because of poor SEO practices, you should understand why Google friendly SEO services are important to gain back your competitive edge. However, before we check out what these practices are, let us first understand a bit about SEO for diamond jewelry business:

What is SEO?

SEO stands for Search engine Optimization. In the layman’s language, SEO is a way to ensure that any person who search for stuff on Google have a way to know that you provide the service or product on your website. Once they visit your website, you can encourage them to make a purchase and convert them into loyal clients. SEO focuses on fetching traffic to your website from Google and other search engines, without incurring any expenses for ads.

Every search engine has a few free spots known as organic spots. With an effective SEO strategy, you can secure one of them. Therefore, whenever a potential customer searches for “best diamond jewelry” or a similar phrase on Google, your SEO strategy ensures you appear in the top results.

Are Google Friendly SEO Services Really Important?

You can spend hundreds of dollars to secure an ad spot on Google, or you can use a powerful SEO strategy and get it for free. This is by far one of the cheapest and most effective ways to advertise your business. After all, you get hundreds of clicks without running any paid campaigns. Also, it is recorded that customers perceive organic results as more authentic. If you have a great SEO partner doing the hard work for you, you can achieve a leading position on the SERPs, and maintain it for the long term. Search engines like Google are looking for better results for each search done using their platform and this can help you steer good traffic to your website.

What Does Google Want?

Google wants to stay at the top of the list of best search engines and for this, it must offer authentic and quality search results. So, the search engine is deadly serious about matching the customs query to the website pages and filtering out the best matches to show their visitors.
Some of the key points that Google cares about includes:

• Relevant information
• Trusted sources
• Structured and quality content
• Satisfied users
• Proximity for Local SEO
• Past website record

Depending upon your business goals and market position, the SEO agency you work with would recommend different ways for you to upgrade your rankings on Google Search pages. For example, Google considers websites with great links to be trusted websites that belong to trusted businesses. Proper use of this example provided you with a tool to improve your website’s ranking on Google SEPRs.

What Is The Secret Of SEO For the Diamond Jewelry Business?

SEO is not only about the present it is about the future as well. Many prospective clients would want to buy diamond jewelry in the future. As an active online business, you must keep an eye on these customers. This is where research and targeting plays a great role. SEO experts run a thorough R&D program to find the best keywords for your business, that your potential customers are going to use while searching for their favorite piece of diamond jewelry. SEO experts look for:

• Relevant keywords
• Frequently used search phrases
• Local searches
• Potential buyers
• User’s expectations

Offer Google what it demands

Here we reach the final part, where having an SEO expert by your side is necessary. Offering Google, what it is looking for and sending the right signals is imperative. The ideal modus operandi that an SEO expert would use would include:

• Updating your meta description
• Adding and updating image alt-text
• Upgrading or adding new and relevant content to the website
• Create “backlink” with trusted sources
• Find and troubleshoot page speed issues
• Add “internal links”
• Enhance the user- experience through various modes
• Evaluate and reorganize website menus

Does SEO Intimidate You?

If you find all this information way too much to process, you can relax knowing that it is not necessary for you to know everything about SEO. However, you should look for an agency that offers local SEO for jewelers to ensure you gain and maintain the top ranking on Google’s search results pages and enjoy great traffic coming in. An SEO expert would add value to your website, helping you become one of Google’s favorite.

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