SEO is of extreme importance to the visibility of your business and is necessary to rank high on Google. To make your business stand out, you need authority. To boost your authority, you need backlinks.

However, what are backlinks? Simply put, backlinks are links from a page on one website to another. If someone links to your site, then you “have a backlink from them”. If you link to another website, then they have a backlink from you. Backlinks are also known as inbound links because they represent other websites’ traffic coming to your site. The quality and quantity of backlinks can help your website rank higher on search engines such as Google.

However, building backlinks is not an easy task. If these links are spammy, more often than not, they end up harming the reputation of your website. If you build links carelessly and a search engine catches these efforts to build your rank there could be some serious ramifications that can take a heavy toll on your business.

An easy and indispensable solution to this issue is to maintain a clean backlink footprint at all times. So, how do you do that? Well, read on as the experts at QualDev solve this mystery for you.

Why Does a Clean Backlink Footprint Matter?

Your backlink footprint is a profile of the links you have to other websites and a reflection of how you have built them over time. It is a log of all your past and current link-building efforts and reflects the reputation of your brand and business.

If well executed, your backlink footprint can work wonders for you. It can increase your referral traffic, improve your online reputation, and boost your authority so you rank higher in search engine results pages (SERPs).

However, if not executed properly and ethically, your backlink footprint can do the exact opposite for your brand and attract heavy penalties from search engines.

The three main and clear advantages of having a clean backlink footprint are –

• Better Brand Reputation
• Improved SEO
• Avoiding Penalties

How to Maintain a Clean Backlink Footprint

Let’s look at how to maintain a clean backlink footprint –

1. Devise a Good Strategy

Before you upload any content or create any link, have an understanding of and clarity about what you are trying to achieve. Also, having a good knowledge of the best SEO practices always helps. It’s good to know what white tactics can do for you, and how black hat tactics can harm you. It is always best to have a clear, simple plan and stick to it. The more you stray from the original intent, the tougher it will be for you to have a clean footprint. 

2. Start Slow

One can succumb to the temptation to generate as much traffic as possible for their website as soon as it is live. Avoid doing this and start slow because if your site has a large number of links too soon, search engines can become suspicious. Later, as your website gets more authority and visibility, and has more history, you can accelerate linking efforts. This always helps in the long run.

3. Content is King

This age-old adage is still relevant and will always be. You will need great online and offsite content to help the links you build, and to build new links as well. If you link your site to a bad piece of content, it will reflect badly on your business. Of course, we know that poorly written content will do you no good and can easily put off potential customers.

4. Always Be Relevant to Your Audience

The link you put forth has to be relevant to the end user (visitor). It should not be inappropriate or irrelevant. It should be well targeted and must deliver what it promises. Achieving this is easy when you link to interesting, well-written, and informative articles that hold your reader’s attention and give them precisely what they want. 

5. Invest in Different Content Formats

When content is presented in a single format repeatedly it can be off-putting, especially when the format is used for long content. It is a good idea to keep posting content of various lengths and adding multiple short-length pieces to make it more appealing and engaging. This will improve your backlink footprint. 

6. Link Placement

You can often be tempted to add all your links at the start of your piece for maximum traction and visibility. This can work against you in the long run.

Place links in different areas of your content. This might seem counterproductive, but trust that this practice will eventually prove to be very beneficial. 

7. Avoid Shady Link Building Schemes

You can easily be tempted to indulge in any of the schemes that pseudo-experts promote voraciously online, especially at the start of your endeavors. While a few of these schemes might be useful and help you, most of them are unreliable and give you extremely short-lived results. 

Here are a few of the main points that can ensure a clean backlink footprint. Some honorable mentions include –

• Link extensively to internal pages
• Keep changing your link-building quantity every few months
• If your business offering is topical or seasonal, pump up the linking at the relevant time
• Check and vet your link-building partners frequently
• Scale systematically and with a clear strategy

However, there are many more things that you can do. 

With all these basic systemic changes, you can optimize your content, tweak it for visibility to potential customers, and get maximum traction.

If you need help, speak to the experts at QualDev! With QualDev, you can rest assured that you get nothing but the best when it comes to SEO services in New York and ethical, systematic backlinking. With quality eCommerce development services, web development, and SEO solutions that help your business or store in every possible way at every possible step, you can easily ensure that you have the cleanest backlink footprint when you collaborate with QualDev. Count on QualDev for supreme authority, highest referral traffic, and excellent online reputation.

The post Top Ways to Keep a Clean Backlink Footprint appeared first on QualDev.

Although the answer to the question above is very simple – Focus on what your customers want. Providing customers with what they want at the right time requires the use of tried and tested marketing tactics. Selling jewelry online is a billion-dollar marketplace, because the products appeal to both men and women irrespective of their age or culture. As an online seller, choosing to ignore smart marketing techniques is not an option. Using smart marketing techniques is necessary for driving website visits, increasing brand awareness and promoting the image of your brand online.

If you are planning to expand your jewelry business, here are 6 smart marketing tips for you:

1. Focus On Website SEO

In today’s digital world almost every process, right from purchasing a bracelet that matches your outfit, to choosing which type of jewelry to wear for a specific occasion, begins with a simple Google search. Any site that appears at the top of search result pages, receive maximum clicks and hence maximum sales. 

A detailed keyword research and competitor analysis allows you to determine what your target audience is searching for, and to understand what type of content works. This knowledge provides you with material to customize and display relevant data on your website. You can start by placing keywords in the right positions accompanied by link building for your website to rank high on Google Search Result Pages.

2. Get To Know Your Competitors

One of the best ways to expand your jewelry business is to watch what your closest competitors are doing. Make a note of everything they do to maintain an edge over their competitors. Things you need to pay attention to can include – do they maintain a mailing list? What is their presence on social networks etc.?

You can keep a close eye on your rival websites and look for jewelers who offer products that are similar to the ones you sell. Make a note of what you like about the configuration of their products and determine what works for them. Then plan a change to your strategy based on your observations.

Think about your USP and reaffirm what you are best at; this will help you leap ahead of your competitors. Also, you need to keep the interest of your customers alive. Do this by updating your product line and adding updated trends to your online store. Remember, fashion is an ever-evolving niche with new trends emerging every day. Most of your customers will be looking for new pieces to add to their wardrobe constantly.

3. Maintain Awesome Jewelry Displays

The fact that your business is online does not mean that you do not need a jewelry display. All big brands invest in and use high-resolution thumbnails and photos of their Jewelry products on their websites, so that customers can look at the item from different angles. For best results, you need to display your best selling products by using images in HD quality on your website. It is advisable to use HD photos of Jewelry on Pinterest and Instagram. This may help you rank higher on image search.

You can use creatively designed screens to make your products memorable. Do not settle for traditional trays and stands! DIY screens are always the best because they represent the personality a business wants to portray. In addition, visitors to your website will appreciate the effort.

At last, do not forget to add labels to pieces of information on your website and on social media. Show potential customers items that catch their interest and encourage them to visit your website again. 

4. Make Use Of Social Media And Facebook Ads

Social media sites play an important role in brand awareness. Many digital marketing agencies use these platforms to retain users. Maintaining a presence on multiple social networks will encourage potential customers to engage with your brand.

Your content on social networks acts as the voice of your brand. Publishing content on social media regularly, using cleverly crafted content will no doubt make a buzz about your brand; it also provides an avenue to present your audience with fresh content about your brand.

You can start by joining existing jewelry groups on Facebook, a simple and effective way to build subscribers and customers online. However, it is best to read all the instructions posted on the group before you publish information about your business. Understand the tone and usual topics that are discussed in the group. When you feel comfortable being a member of the group, continue and join in the discussion. 

To get more user attention, do not forget to announce special offers and discount coupons to your Facebook fans using Facebook ads. These campaigns work best because you can target consumers based on specific demographics: age, gender, location, or interest, etc.

5. Newsletters And Discount Coupons

Sending potential customers emails is one of the oldest and best approaches to advertise jewelry, and the best way to keep customers up to date. Sending e-mails and newsletters that contain convincing content to all your customers can generate big profits. Increase the effectiveness of this tactic by sending the right message to the right person at the right time!

In addition, you can offer customers discounts or coupons, an effective way to attract customers who have not bought anything recently. This can be done by sending a monthly email or by sending a bulk SMS to your entire list of customers. This jewelry marketing strategy is very helpful for promoting and scaling a jewelry business.

6. Make Emotional Connection With Your Customers

Emotional connections help marketing professionals to differentiate and assert themselves in this competitive environment. It helps them to convey the values, interests, and passion of a brand. Emotional marketing tells a story that an audience can relate to humanly or personally. As consumers make more buying decisions that are driven by emotions instead of logic, emotional marketing creates constructive relationships that attract customers who later become fans of the brand. 

You can approach your customers directly and tell them an exciting story about your jewelry in terms of beauty, history, nature, family, etc. For effective results, you need to offer more than just a list of metals, gems, or dimensions, and give them a reason to connect with your brand emotionally and become motivated to buy.

Conclusion:

Smart marketing techniques provide ample avenues to build and expand your customer base online and to cash in on a nice profit. As you know, the holidays are near; customers tend to look for discounts and offers wherever possible. You can grab this opportunity by announcing exciting offers in the form of Christmas or Valentine’s Day specials to grab the attention of potential customers.

The post How To Expand Your Jewelry Business With Smart Marketing appeared first on QualDev.

To promote your products and services and set yourself as a brand online, you need to have good internet marketing support in this highly competitive space.

If you plan to start a business or want to expand your existing one, you can hire a digital marketing agency or establish an in-house team to take care of all the activities of your website.

Before diving deep into why digital marketing is important for a business, let us understand what digital marketing is:

What is Digital Marketing?

Digital Marketing is the promotion and advertisement of products and brands through one or more forms of electronic media channels like Google, YouTube, Facebook, etc. This is important, not only because of rapid growth but also because it is essentially the future of marketing.

Many people think that the digital form of advertising very soon will replace traditional forms of marketing like Newspaper or print media.

As we know, digital methods of promotion are faster, more convenient and more versatile than traditional methods. Here are some of the most popular forms of digital marketing:

• Website Content
• Blogs
• Online Advertising
• Viral Marketing
• Online video content
• PPC (pay-per-click) advertising
• Email marketing
• Social media Marketing (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, etc)
• Mobile marketing (SMS, MMS, etc)

Internet marketing not only helps you improve the visibility of your business and brand, it also increases website traffic and sales as well. Below are the top 5 reasons why digital marketing is important for your business.

1. It increases the visibility of your business

Nearly everything is done online these days, from buying movie tickets to buying appliances for the home. The internet has changed the way people shop significantly. Every company has to recognize this and be present on the internet. Internet marketing is beneficial for all types of businesses. It provides you with a way to extend your visibility to a larger population.

Consumers are buying almost everything online. Through digital marketing, you can engage with these people and increase the reach of your business. Google ads and brand recognition campaigns works best to improve brand recognition and the revenue of your business.

If you do not participate in these digital marketing strategies, you may miss the opportunity to reach out to many potential customers.

2. It Is Cost Efficient

One of the main benefits of digital marketing is that these tactics are affordable and effective as compared to traditional marketing. Businesses can use email, social media, and SEO-based content marketing at a much cheaper cost. Producing and distributing print advertising on radio stations or leading TV channels can cost you 5 times more money without a targeted audience.

Digital marketing strategies are not only cheaper but often also provide an attractive return on investments. In fact, content marketing is three times cheaper than some traditional marketing strategies.

Furthermore, marketers who publish relevant and valuable content regularly are 13 times more likely to generate a positive return on their investment. Content marketing is not an only affordable digital marketing strategy it provides an excellent return on investment. It offers you a lot more for your money.

3. It Improves Customer relations

A reason why digital marketing is essential to most popular brands is that it allows them to build better relationships with their customers while traditional marketing enables only one-way communication with consumers through their customer support channels.

Digital marketing enables communication in real time. This makes it easier for brands to respond effectively to problems and concerns their consumers face. Most brands use real-time chat support and handle customer issues in no time.

Another way is social media. It is a great tool for improving customer relationships. Social media platforms such as Facebook and Twitter allow brands to communicate with their customers and engage them in a meaningful and honest manner.

When customers have questions or concerns, they often use social media to contact a company for information or solutions. Accelerating social networks enables organizations to address issues and concerns quickly before they escalate. By improving customer relationships, social networks play an important role in overall customer satisfaction, which can lead to repeated sales and customer referrals.

4. It Provides An Edge Over Competitors

Today, with the help of the internet, you can access and buy a wide range of products online. It is very important that every company maintain competition with local and online retailers and small businesses. This is only possible if companies use digital marketing platforms correctly.

According to the Content Marketing Institute, 76% of B2C marketers and 88% of B2B marketers use content marketing strategies and tools such as blogs to reach their target market.

Not only do brands use digital marketing strategies to reach their audiences, they continue to increase their budget on this. E-marketers forecasts show that spending on digital advertising will rise to $ 23 billion by 2020.

If you are not working to integrate digital marketing strategies into your organization’s overall marketing strategy, it is possible that your business will fall behind.

5. Gives You Authority

Maintaining an online presence allows companies the opportunity to show their customers that they are active, dynamic and looking for improvement and growth. The Internet allows local businesses to legitimize themselves as successful businesses and allows them to gain and maintain a broad customer base.

Businesses can showcase customer reviews, working hours, and all ins-outs of the business easily through GoogleMyBusines.

Conclusion

Are you ready to experience the difference that digital marketing can bring to your business? QualDev SEO services new york will help you harness the power of digital marketing strategies for your business. Contact us today for a digital marketing consultation or let us know your thoughts in the comment section below.

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