Ten years ago, Shopify’s architect Tobi Lütke desired to trade snowboards. He realized it was particularly challenging to market snowboards online without an eCommerce platform. That is when Shopify was born. Today, Shopify’s web development interface leads the website and app designing world, catering to businesses of all types and sizes. Whether you sell online, on social media, in-store, or out of the trunk of your car – Shopify has got you covered.

Shopify’s evolved techniques and features can help any business boost sales, bait more customers, and offer a convenient and superior user experience. Let us take a deep dive into how Shopify provides custom-made services and helps businesses improve their game.

Shopify’s customization options for eCommerce businesses

1. Custom made themes with a template

Whether you want to assemble your website from scratch or start with a themed template, the decision can possibly keep you up for nights. Ground-up development gives the owner complete authority over the developer’s every decision to plan, create, and optimize. That level of power can be appealing. Shopify provides its customers with the right balance between from-scratch development and easy templatized options, which proves to be less taxing. All the creation can be done through a template. Your website will stand out but not at the risk of unfamiliarity. Thousands of businesses around the world have used Shopify Plus themes, exploring various design layouts and functionality features. Shopify Plus customizes everything that counts to today’s online clients. Automating full-scale campaigns, creating personalized buyer journeys, offering intuitive payments, and directing social selling are just a few things that Shopify can help you with. It even provides excellent documentation, API support, and tools.

2. Custom made products

Product customization is about striking an equilibrium between the frontend (for customers) and the backend (for your team), as your final goal is to display your products beautifully. With Shopify, purchasing, updating, adding, removing, and managing products is super easy and convenient.

3. Custom discounts (yes, it is more than coupon codes)

It can be hard to obtain new shoppers, retain, and award the existing ones, and maximize your average order value. However, optimizing discounts at scale can be a massive challenge for brands. Using the wrong value can reduce profits and devalue your brand. Suppose you have thousands of products for sale on your site, offering discounts to customers who buy in bulk but manually adding each value you want to offer is difficult because you cannot automate the process.

Fortunately, automating and customizing discounts on Shopify can be broken down into three options –

1. Custom checkouts

If you cannot close the deal, all your offers, designs, and products are in vain. Before Shopify Plus, the customization of the checkout process was the most significant object on Shopify. Making purchasing as easy as possible can be achieved by customizing the checkout screen to allow –

• Opening with PayPal and Amazon Pay
• Creating an account via email, Facebook, or Google
• Applying the coupon code automatically
• Applying free shipping automatically

2. Price discounts

Owners can use price discounts to mark down products or collections. The effect allows the customer to compare a price that shows off savings in dollar amounts, percentages, or both.

3. Custom Scripts

Shopify Scripts authorizes you to make custom codes to apply a combination of buying incentives automatically using –

• Discounts based on past purchase behavior
• Percentage (%) or amount ($) off products
• Tiered pricing for volume
• Free shipping
• Buy one get one (BOGO)

4. Customize your website at scale

You do not have to barter responsiveness and promptness for customization and management. Both are possible with Shopify – pacing new assignments, products, and campaigns as well as simultaneously building creamy, unique, and personalized customer experiences. Shopify Plus puts the power in the hands of brands without compelling them to sacrifice speed, skill, or deep customization.

How can Shopify web developers at QualDev help to customize your website/app?

As a leading Shopify web development company, QualDev can assist in setting up your website using the best theme from the Shopify theme store. We will support you in choosing the best theme for your site, installing it, and personalizing it with your content (including designing banners, etc.). No customization included.

However, using ready-made themes may not work for new business owners. That is where QualDev pitches in with high-quality custom Shopify stores that are built specific to your needs. We will work with you to construct that perfect design, taking your brand and identity into account and adding our expertise and experience to it. We can also help you set a B2B, multi-language, multi-currency site.

If you have an existing e-shop but need some help with specific functionality, integration with third-party apps, improving the look-and-feel, or bringing your Shopify store to the final step in your vision, or helping increase sales—QualDev can help! Explore our solutions and get in touch with our team today.

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If you plan to build an online store or you have one in operation, it is imperative to choose a powerful eCommerce platform. The choice of an eCommerce platform can make or break your business. It determines the reliability, availability, uptime, ease of customization, user experience, scalability, and quality of product display, among other things.

Shopify has emerged as one of the best eCommerce platforms for several reasons. It is an out-of-the-box eCommerce solution that has everything an online trader requires when they plan to enter the eCommerce industry.

Shopify services cover all the ground needed to set up a successful online store. It is the third most popular e-commerce platform, with a market share of 9.97%.

Incredible Shopify Ecommerce Numbers

Based on information from an updated post on ‘Shopify and You’, As of June 2019, there were 820,000 merchants on Shopify. In 2017 alone, 200k new merchants joined the platform. Total revenue for the full year 2018 was $41.1 billion a 59% increase over 2017.

In 2018 alone, there were 218 million buyers on the platform. To date, Shopify has enjoyed $100 plus billion in total sales through its platform.

In the same post on ‘Shopify and You’, A company report for 2019 shows that Shopify made over $1.5 billion in sales during Black Friday. This translates to 10,978 orders per minute and peak sales volume of $870,000 per minute. The same report says that Shopify Plus merchants have enjoyed a 126% year-over-year average growth.

Looking at these numbers, Shopify emerges as the go-to eCommerce platform for any serious business. For an online platform that started as a snowboard store, this growth is nothing short of phenomenal.

Today, Shopify hosts some of the biggest brands, such as:

• Angry Birds
• Bulletproof
• Budweiser
• The Economist
• The New York Times Shop
• Red Bull
• Foo Fighters
• 50 Cent
• Leesa Mattress
• Penguin Books
• Tesla Motors
• Nestlé
• The Hummingbird Bakery
• HarperCollins
• The Lady Gaga Official Shop

If you want to leverage the booming internet market, you need such a powerful eCommerce platform on your side. 

Why use Shopify for your eCommerce Store?

As an online business owner, it is important to assess the strengths of any eCommerce CMS you wish to use. Shopify has grown in popularity in the retail industry for several reasons. Here are some of these reasons

1. Quick Set Up And Easy Use

If you are not tech-savvy, you don’t have to worry about setting up your online store. Shopify is easy to set up, and you don’t need any programming or coding experience to use the platform.

The company takes care of all the hosting and backend server operations. As a retailer, you need your products, descriptions and a name for your online shop to start trading.

There are tutorials available on the company’s website to get you started, and from here, you only need to customize your eCommerce store.

Editing descriptions, customizing color schemes, adding titles for your images and managing other processes on the Shopify dashboard is easy. Once you have logged into your dashboard, you can manage inventory, track your sales, offer discounts, manage orders, transactions, and much more. 

2. Full Hosted Ecommerce Platform

When looking for the best platform for eCommerce store development, go for one that offers a full range of solutions. Shopify is a hosted solution and deals with the whole range of website solutions you need to set up your store.

3. Security And Reliability

Security and privacy concerns dominate the internet market today. Most online traders have suffered losses due to data losses from their databases. Shopify is one of the most secure eCommerce platforms. This is one of the reasons for its popularity. 

Their strong security system and reliable hosting ensure that your data remains safe. The eCommerce company takes care of all server maintenance and upgrades. This ensures the security and availability of your store and shopping cart at all times. Shopify web developers focus on security precautions. This has given this e-commerce platform an edge in the market. 

4. Scalability

As your business grows, there’s a need for more resources to accommodate this growth. Your eCommerce platform should support your store’s growth and not curtail it.

Shopify has the functionalities to help you scale your business. Store owners can choose from a variety of plans based on their businesses’ projections. Your scale up or down depending on the reality of your business performance. 

All Shopify plans offer unlimited bandwidth, but premium plans have more features and capabilities.

5. 24/7 Tech Support

Your online store will serve customers around the clock. If any technical problems arise, Shopify is always available to help. There are video tutorials available to help you troubleshoot and solve problems before you even feel the need to request further assistance.

6. Mobile Responsiveness

In 2018, 52.2 percent of all website traffic worldwide was via mobile phones, up from 50.3 percent in the previous year. When building your online store, you should plan a strategy to tap into this market.

In 2019, Shopify saw 79% of traffic and 69% of orders from mobile internet devices. The company thus appreciates the importance of mobile in the eCommerce landscape.

This eCommerce platform is responsive, making it easy for all internet users to access. The CMS is mobile-friendly and helps you reach a larger customer base, as more consumers are now on mobile.

7. App Store

Shopify offers you an app store from where you can source apps that help you promote your brand and increase sales.

These simple to install and easy-to-use apps can boost the efficiency of your eCommerce store operations. They save time, build sales and make it easier to manage your online store.

8. Payment Gateways

Shopify offers its payment gateway (Stripe). The Stripe payment option is easy and cheap to start using on your store. Customers can also use other payment options, which allow you to target a broader market.

Other reasons for choosing Shopify while developing an eCommerce store include its affordability, SEO and marketing tools, abandoned cart recovery, chance to build a visually appealing online store by customizing ready-made themes, etc.

Wrapping Up

Shopify is, without a doubt, an important tool for businesses that seek success in the eCommerce industry. This fast-growing eCommerce platform is affordable, easy to use and allows you to build a beautiful online store.

When it comes to security and reliability, Shopify ranks among the best eCommerce platforms. All these features and advantages make Shopify the go-to eCommerce platform on which to build your online store.

The post Planning To Build An Ecommerce Store? Use The Shopify Platform appeared first on QualDev.

Easy To Set Up

Shopify is the easiest ecommerce platform to set up. It does not require an advanced IT or web development knowledge to set up. It is as simple as choosing a theme and clicking to apply it on your site. You only need the assistance of a Shopify development company to fine-tune your store and improve its performance. Otherwise, Shopify takes away pressure of thinking about development and hosting. This means that you can launch your website in a flash. Even the interface of the admin panel is intuitive. This means that you do not have to possess advanced skills to establish your store on Shopify. Every ecommerce storeowner wants this kind of experience.

Easy to Use Ecommerce Site

Shopify is the perfect platform for users who do not want to be reliant on IT technicians. It is a plug and play platform where you get hundreds of templates from where you can choose the most fitting one for your business. These themes are professionally designed and can be used for developing websites for desktops as well as mobile devices. With the use of these templates, you can develop a website that visitors and clients would find credible and impressive. You will be able to offer an excellent user experience without spending a fortune. You also have the option to choose a paid theme that provides more customization options. This means that the platform takes care of the needs of amateur businesses or start-ups as well as established ones.

Technologically Advanced

The fact that you are on a free platform is not a justification for ending up with a poorly designed web store. Shopify embraces the latest technology to provide not only free themes and templates but others that are available on sale as well. The e-commerce store development company that you choose can help you identify the stacks and integrations that will transform your customers shopping experience. The adoption of latest technology makes Shopify impressive to use. Clients will love your store and the experience it provides. Developing a similar platform on your own, instead of using Shopify, would take a lot of resources. Shopify’s use of advanced technology enables you to have the best ecommerce store.

Dynamic Payment Systems

Checkout is an important consideration for online stores. The attractiveness of the checkout options that you provide your clients will affect their decision to return to your store. At Shopify, the checkout experience is excellent. You can integrate with common online payment systems or use credit card processors. This takes care of your customers and secures your funds from any compromise through attempts by hackers. The integration is seamless and buyers would find is fast and reliable to shop on your website. The platform uses the most secure methods of making payments. Shopify has the capacity to provide you with quality services.

Perfect for Developers

Technology evolves and you want to update any apps that are linked to your store. Shopify is open to development of apps and plugins for integration. In fact, a number of apps have been developed without compromising the initial infrastructure of the platform. Integration with such apps is seamless and allows you to enhance the user experience that you provide on your store. As numerous developers are embracing Shopify, you have the opportunity to have excellent apps developed at will. This integration and ability to adapt other applications means that you can transform your store in whichever way you deem fit.

Good for Product Management

Ecommerce storeowners look for solutions that suit their needs. The solutions available from a service provider will differ from those of a store dealing in goods. At the initial stages, you have a chance to choose themes and templates that fit the industry that you are a part off. There are numerous options to choose from in each category. Unlike single page blogs, you can choose options that allow you to sell each item on a different page. You are also able to categorize goods to make them easier to find. The platform also allows you to search through pages with ease. Using the numerous customization options, the Shopify web developers you hire will guide you towards choosing options that work best for you. This organization of both, goods and services, will give clients the best user experience on your site.

Marketing And SEO Friendly

Organic traffic is very important for businesses. It is also important for search engines to be able to find your page. The Shopify has designed e-commerce store platform to capture the attention of search spiders to help your page rank at the top. In addition to adding quality content, titles and subtitles, the URLs you choose will boost your SEO ranking. You also receive a boost from a website that is responsive and easy for Search Engine spiders to crawl. You require this support for your digital marketing strategy. You will obtain excellent results through top ranking and organic traffic.

Technical Support

It is not always that you need to hire or nurture your own support team. The Shopify development company can provide you with will technical support to enhance the effectiveness of your store. This technical support is meant to keep your store running 24/7. These services are available to clients who have bought advanced themes as well as to those who buy free templates. The technicians step in to assist you to develop the best platform without having to spend a fortune.

Shopify is one of the widest used ecommerce platforms because of the features it offers to both, their users as well the user’s clients. However, these features can only be useful if you know how to take advantage of them. Hire experienced and passionate Shopify web developers to help you set up a store that will serve your unique needs and offer the best customer experience.

The post Why Choosing Shopify While Developing An eCommerce Store appeared first on QualDev.