Here are 7 Web Design tips to improve user experience on your website:

1. Make Your Website Design Elegant

As soon as someone clicks on a website, it creates an impression in their mind that they then use to judge whether to continue or leave the website. This decision is based on how the user perceives the design of a website. If the visitor does not find what they see and read appealing, they leave your website, never to return.

Websites should have an elegant homepage that provides easy navigation, fast loading time and consistent color schemes. Make your website user-friendly. Your visitors will be more likely to become paying customers and returning visitors. A website can be made user friendly by 

Responsive design: For a perfect look on all devices, irrespective of whether they are viewed on smartphones or the screen of a desktop. A website should be simple without tiring your reader’s eyes.

Fonts: it is advised to use easy-to-read fonts to provide readers with the value they need.

Eye-catching images: Graphics summarize text and help visitors to process information quickly and easily.

2. Optimize Website Loading Time

A fast loading webpage is key to providing a great customer experience. When a visitor encounters poor web design and extremely low loading speeds, they leave the website instantly because there are just too many other options available to wait around on one.

A study by Stanford shows that 75% of Internet users judge the credibility of a business based solely on the structure and quality of its website. According to an infographic from Kissmetrics, if a website takes 4 seconds or more to load, it has already lost 25% of its visitors.

If loading a site takes more than 4 seconds, especially on a mobile device, it is all over. So, make sure your website loads surprisingly fast. Ideally, a website should load within 3-4 seconds.

3. Optimize Your Website For Mobile Devices

The way people surf the Internet has changed a lot. Over the years, the number of users accessing the Internet on a desktop computer has dropped significantly. A growing number of people access the Internet using their mobile devices. Today, more than 61.2% of users use a mobile device for shopping and surfing the internet. 

When you build your website, make sure to optimize it for mobile users. Otherwise, you will not only lose traffic, but you also lose your business too. The design of your website should be appealing and carried out in a way that ensures it visually matches the size/shape of the screen wherever it appears. The most responsive websites not only adapt to new screen sizes, they are also intuitive and easy to navigate.

4. Create Scannable Content

According to a survey by the Nielsen Norman Group, only 16% of users read articles word by word online, while 79% of users just take a close glance at the content on a page. You can improve your customers experience by making it easier to analyze your content. You can divide the text into shorter paragraphs and use headings, bullets, and lists wherever possible.

When you create a website using WordPress, you can install a visual editor, such as Divi Builder or Thrive that you can then use to format content as they provide customizable panels and function grids.

Avoid using jargon or language that is hard to understand. Your articles should be easy to read and contain everyday vocabulary. Claims must be linked to credible sources that allow users to examine a particular topic if they wishes to.

5. Include A Review And Testimonial Section

People are social beings with emotions. Seeing others sharing their opinion encourages them to share their opinions too. Make sure to add a review and testimonial section while designing your website.

Testimonials and reviews show visitors that they are not alone in the queue, other people have visited the website before them and were happy with the services they received. This gives new customers a boost to their confidence, encouraging them to choose your service. You can also add a section for best-sellers if you have a handful of products. This helps customers make better decisions while choosing their perfect product.

6. Offer Value With Newsletters

E-mail marketing is a great tool that you can use to build a long-lasting relationship with your customers. Use newsletters to offer something valuable to your customers or visitors, such as a discount coupon or access to premium content on your website, not available to the public.

For example, if you are running a GYM, you can offer subscribers free training plans and nutrition tips through your Newsletter. Many online clothing brands, including Nike and Adidas, offer 10-15% off coupons when a new user signs up for their mailing list. To create a credible newsletter you can use popular e-mail marketing services for small and medium businesses such as MailChimp, Drip and Aweber.

7. Improve Your Customer Service

You need to treat your website just like a traditional company and ensure you provide good customer service. Make sure that all your contact information, such as e-mail address and phone numbers are visible on all pages of your website. This will give your customers the opportunity to stay in touch with you if they have questions or problems regarding the product they have purchased. You can also use a live chat tool to get access to enhanced support.

Conclusion

In this article, we have mentioned all the points necessary to Improve user experience and effective Web Design. If you are looking for an e-commerce website design company that takes care of all these points, you can checkout QualDev Inc.

The post 7 Essential Tips To Enhance Your Customer Experience with Effective Web Design appeared first on QualDev.

A website provides a platform from which a brand can connect to consumers, display their products and services and keep the online audience informed about the latest happenings at their company.

A website is an integral medium to promote your business and reach people across the globe. If your website is difficult to navigate and provides a poor user experience, it can affect your brand negatively.

Check out here some of the effective design tips to improve user experience and engagement on your website:

Create a responsive version

Smartphone users and iPad users are increasing day by day. It is important for a brand to create a responsive or mobile-friendly website. People love to browse the web on their phones when they want to look for products or services they require.

If your website does not function properly on mobile phones, it leaves a negative effect on your brand. There is always a requirement for responsive web design so that your website runs properly across all electronic devices.

Also, using more mobile friendly plugins provides consumers with an enriching browsing experience and can lead to a greater amount of revenue.

Improve page load time

When an online user visits your website, they expect the page to load quickly. A page that loads slowly is a cause for frustration, and it might lead visitors to leave your site before they even purchase your product.

So, remember to check the speed of the pages on your site and see whether they work on all devices like laptops, mobile phones, and tablets. The site should load fast across all platforms and offer online users a good browsing experience.

So, ask your web development company to work on improving load speed rates to lower bounce rates and increase sessions.

Simplify your website navigation process

It is very important for a brand to simplify the navigation process on their website. Visitors often find a website’s navigation process to be very complicated.

As a result, they leave the site never to return. So, try to make the navigation process as simple as you can so that users can browse through the website without any hassle.

Try to keep your navigation intuitive, make your labels descriptive and try not to have more than seven menu items.

Usage of white space

It has often been seen that business owners think that too much of white space on a website is a big no-no! They think that a website should be packed with as much information as possible.

However, market research has revealed a very different story altogether. White spaces around headings and titles have a positive influence on user attention. It also gives webpage a fresh, open and modern look.

So, as a brand owner, it is important for you to understand this and explain this to UI or UX design company you hire to develop your site.

Create an impressive home page

The homepage is a summarized version of your entire site. Online users will look at this page when they visit your site for the first time.

It is the entryway to your website and most users observe this page to determine whether they would navigate further on your website, or not. Websites with the best UX are easy to follow and simplistic in nature.

Their design is not overwhelming and is yet good enough to impress online users at the first chance. The home page should have a design comprising of subheadings, short paragraphs containing sentences, large texts, and bullet points to enhance user engagement as well as conversions.

Define clear call to action

Apart from having a responsive web design version of your website, it is important for you to have the proper call to action that guides user behavior. A call to action button on your homepage is always helpful for increasing conversion rates on your website.

Reputed SEO services provider suggest that instead of a text link, a call to action button can increase conversion rates to a considerable extent.

If you wish that the call to action you use should be game-changing, then make sure to use words like “discover’, “start” or “learn” in it.

Use bullet points

Bullet points, headlines and any sort of numbered lists are always helpful in capturing user attention. This is a great way to provide all the information visitors require quickly and efficiently.

You can always get creative with bullet points by using icons and images that would stress on the point you are trying to make and to stick to the tone your brand sets.

Use realistic and relevant images

A photo, video, or a GiF is something we all love to see. The use of realistic stock photos is more likely to draw attention to a page.

According to research, users spend 10% more time to look at the pictures on the “about us” page rather than reading the page content.

So, when you are giving a UX design company the responsibility of developing your website, ask them to incorporate great visuals for better user engagement. Also, custom illustrations are always a great idea to improve user experience and engagement at the same time.

When compared to regular stick images, customized illustrations have proved to be helpful in keeping visitors on your site.

The post 8 Actionable Web Design Tips to Improve User Experience appeared first on QualDev.