The phrase ‘It’s important you make “data-driven” decisions’ has generated a lot of buzz lately. However, data is everywhere. How should one go about filtering through and finding useful data, a how should one use that data to make the right ecommerce decisions remain the biggest questions that face every retailer.
Perhaps it is the most powerful tool to build
strategies. It allows merchants to make more informed
decisions. Since these choices are based on data
insights, as opposed to mere hunches or incomplete
information, business owners can take the guessing out
of these decisions and prevent unnecessary spending,
expensive trials, or even mistakes.
For instance, a retailer who is in the business of
selling electronics. Using analytic data he found that
his customers are using mobile & tablets to browse
site and it is “Conversion-Killer” Using
Analytic-Data he was able to make a data-driven
decision and focused on making his site mobile
friendly, instead of blindly investing his budget
on Add-On Features and Marketing ads.
Your Data Can Do More for You Than You Know, when correctly implemented and interpreted, web analytics provide eCommerce merchants with a wealth of valuable, actionable data that can be leveraged for great benefit. The data derived from a proper implementation can tell an experienced interpreter where your sales are coming from, the amount of revenue generated from each of your online marketing efforts, what your customers are looking for, and where they are being lost. Analytics can also serve as a control and feedback loop for diagnosing coding problems, compatibility issues, improving your SEO, and increasing your store’s conversion rate.
Although Google Analytics is a very popular tool for
tracking website and generating Analytic-Data, but it’s
not the only solution and certainly not the perfect
solution for everyone. It is a tool for professional who
can interpret the lot of information & reporting
provided. Non-tech user can’t extrat the worthfull
information out of it .
The Tool that allow you to focus on the most actionable website details is the best suitable for you.
To discover the best Google Analytics alternatives for
your website
(click
here)